Are you wondering how to improve Wix SEO on your new website? When it comes to SEO, Wix is not an excellent site builder in this regard. However, there are still plenty of options to improve Wix SEO. In this step-by-step guide, I will share with you the best Wix SEO tips to boost your search ranking.
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Is Wix Good for SEO?
The reason why people believe that it’s not an SEO-friendly platform is that it’s a closed-source platform.
Wix doesn’t provide access to change backend code hence it’s limited in functionality as a content management system.
In my opinion, if you want to rank your website higher in a competitive niche, Wix is not a popular choice. If that’s the case then you can move your Wix website to WordPress with the help of this tutorial.
It doesn’t mean that you won’t be able to get any traffic if your niche is competitive. You can promote your business in lots of other ways apart from SEO.
If your Wix site is in the less competitive niche then you have a good chance to rank it.
Here is what you need to do to improve the SEO of a Wix website without changing your website builder.
Steps to Improve Wix SEO
Before optimizing your website, the most important part of any small business SEO strategy is to go through detailed keyword research. Find keywords that you think your potential customers would use in the search to find your business. See my detailed guide on how to find the best keywords.
Wix SEO Wiz Complete Setup
Login and go to Your Website’s dashboard. Find the app which says “Get Found on Google” and click on it.
It will open the Wiz SEO setup. Now complete all the required tasks from the checklist. Add Site title, description, contact info, and social profile links.
The above is quite self-explanatory but let me give a brief description of each:
Site Title: In the site title section, add your shop, brand, or business title.
Description: Here you should explain your business briefly like What you sell and who you are.
Contact info: Add your contact number, email address, or both. It depends on how your customer reaches out to you.
Social Profile Links: Add your social media page links. Go to your social media page such as your Facebook page then copy and then paste the URL.
Google Analytics & Google Search Console are quite useful to track and measure your SEO success.
How to Add Keywords to a Wix Website?
First, you need to add meta title tags to individual pages on your Wix site. here’s how to do it:
Go to your Wix account and click on the ‘Edit Site’ button. Go to the page you want to add a meta title tag.
Click on the Settings gear icon, and then click on the ‘page SEO’ link.
Here you will find options to add meta title, meta description, and meta keywords.
Meta title: Here you will add a page title but you must include important keywords here. This is the most important tag for your Wix SEO. It will tell Google and users about the page content. You must fill it out on all the important pages.
Meta description: Give a brief description of the page content. This will tell users if they click on this page what content they will find. You can also add important and relevant keywords here.
Meta Keywords: Here you only need to write down the keywords which are phrases people will be using
to find out this page. Add Keywords that you used in the meta title and description.
Improve SEO of a Wix Website by Optimizing Images for Search
When you upload new images to your Wix website, always optimize them and reduce their image size. The easiest way to manage that is by compressing images, and you should do that before uploading them.
Google and other search engines can understand what an image contains by using their algorithms. However, they have a hard time understanding the context of images from one another and the accompanying text. That’s why we use an HTML image attribute called “alt” short for (alternative text) to give information about the image to search engines.
You can also read my image SEO guide to understand how to optimize an image-based website.
Adding Alt Tag to images in Wix
After compressing images you would upload those images directly to the Wix post editor.
Next, click on the image within your post editor, it will open a box to add an Alt text.
Add a few words about the image. Write a descriptive alt text which will explain your image content.
Using Keywords in Your Content
When you are writing content for a new blog post or a page, always use keywords properly throughout the page.
Don’t include keywords repetitively which doesn’t make sense to your reader. Instead, use keywords in context and restructure your sentences and paragraphs so that you can use keywords in a meaningful way.
Try to add a few subheadings such as H2, H3, up to h6, and use your most important keywords in those headings.
Write for human readers not for search engines to find your content. Make your content easy to read and use lots of paragraphs. Smaller paragraphs make reading easier.
Create a blog on Wix for SEO
Now if you are creating a small business website, you probably just have pages about your services, company, contact forms, appointments, and so on. This means your site is all set up and done. There is no new information coming up and it is not updated frequently.
A great way to give your Wix SEO a boost is by adding a blog to your Wix website. Blogs are a great way to promote your business online to potential customers. You can start a blog on Wix and start writing content right away.
Like all businesses, your competitors are delivering the same services/products as you. It is difficult to rank your website higher if your competitors are doing even a little bit of SEO. However, if you start blogging you can increase your chance of getting shown up on other similar keywords and bring customers to your site.
The next question, I am often asked by my clients is that “What do I write about?”
A blog gives you the freedom to break free from corporate or sales language to dive into a frank and friendly tone.
You can write about industry news, and new things happening at your business, share your personal stories, and more.
In short, you should write content that will bring your “target audience” to your website. Think about the problems they are facing which are also relevant to your business.
With the help of your blog, you can tell them how to solve those specific problems. It is one of the most effective ways to generate traffic. You can bring thousands of visitors to your website with content marketing/blogging.
Just use a helpful and friendly tone to educate them. Don’t forget to use your keywords throughout your articles. You can use these free keyword research tools to find good-quality keywords.
Write great content on your blog to help your potential customers make decisions about buying your service or product. People are more likely to give their money to a company that is helpful and honest. Content marketing for your small business is an effective way to generate more leads.
Add Internal links
Adding internal links to your Wix website will help your SEO as well as reduce the bounce rate. Give people a chance to read, and explore your website as much as possible. Create internal links to every page and post using keyword-rich anchor text.
Also, when adding external links (outbound links), it is a good SEO practice to add a nofollow attribute to external links in Wix.
When creating internal links on your Wix website, remember these key points:
- Add a nofollow tag to external links.
- Link over-optimization: Don’t use a single keyword to link all the pages. Target multiple keywords.
- Use descriptive anchor text with your links to help people understand what the link is about.
After creating useful content, it is time to get backlinks to your website. But first, let me explain what is link building and backlinks.
Link building or backlinks in simple words are HTML links that connect multiple websites together. Google and other search engines visit these links to index (register) new pages in their database. They count each link as a vote in favor of the linked website. As many links a site gets, it should rank higher in the search results.
There are 2 ways that link building is done these days:
1- The old fashion way is by creating links by yourself or hiring someone to create backlinks for you.
2- The second approach is the white hat link building, which is all about creating great content and promoting it to influential people to get backlinks.
Both of those ways work for people even in 2020. However, the first old fashion way of creating backlinks by yourself might penalize your website on Google. This means that your website will be either removed from the Google index completely or drop in the search positions considerably.
To create good quality backlinks you can use these free link building tools.
After getting backlinks to your website, you will see a great improvement in your search ranking. I hope this SEO guide helped you improve your Wix SEO.
Bonus: Wix SEO Tips to Boost Search Performance
Always add relevant content to your website
Make sure that any page that you add to your website is extremely helpful and relevant to the user.
If you have already created thousands of low-quality pages then either improve their quality or remove them.
Some websites see a dramatic change in their search ranking after removing low-quality pages.
Add LSI Keywords to increase relevancy.
In simple terms, these are keywords that are related to your main keyword.
For example, if you target “lose weight” then anything that is related to that particular keyword could be considered an LSI keyword.
So, how do you find LSI keywords?
You don’t need any expensive premium tool to find those keywords. In fact, You can use Google auto-suggest feature. It is totally free.
Method 1: Simply enter your primary keyword in the Google search. Adding a space before or after your keyword will show you more searches related to your keyword.
Method 2: Another way of finding LSI keywords is to search your keyword on Google. Scroll down to the bottom of the page and you will find “related searches” to your keyword.
You can use these LSI keywords within your page to boost its relevancy by 50% higher.
Google Search Console is Your Best Friend
It just amazed me when I see websites with no Google Search Console property.
Having a Google Search Console is extremely important if you want to boost your site search performance.
By using this tool, there are a lot of things that you could do to improve your Wix SEO.
You can submit a sitemap of your website to Google. It will make the Googlebot job much easier to crawl and index pages of your Wix site.
Track your keywords through a keyword performance report. You can find amazing keywords that you might not know that your website ranks for.
Similarly, you can find out easily which other websites are linking to your site pages. I would highly recommend Google Search Console to beginners who are trying to rank a Wix website higher.
I hope you found this post useful. If you need help with Wix “Search Engine Optimization” please feel free to check out my SEO packages.