Want to setup Google Analytics to track your website traffic? Here is a step by step tutorial on how to add Google Analytics tracking code to your WordPress, Shopify, or Wix website. Please follow these instructions to set up Google Analytics. First, we will create website property on Google analytics, then we will integrate Google Analytics tracking code to different CMS such as Wix, Shopify, and WordPress.
Note: You can also use Google Tag Manager to Add Google Analytics to your website.
How to Set up Google Analytics Website Property
Step 1: Visit Google Analytics website here. If you have a Google account, then click on Sign in. If you do not have a Google account, then you can create an account by clicking on ‘Create an account’. After signing in to your Google account, click on ‘Access Google Analytics’. From there, Click on the ‘Sign up’ button.
Step 2: Select a Tracking method to ‘Website’. Add an ‘Account Name’, it can be anything, your company name, personal name, etc… After that, add your ‘Website Name’ to remember this property. Next, you need to add your Website URL. Make sure to use the exact same URL that your website visitors will see. Select either HTTP or HTTPS which one you are using on the site.
Step 3: Select a category from the list in ‘Industry Category’ which is closely related to your website niche. Next, select a Reporting Time Zone. This should be a Time Zone where you are located. Google Analytics will report data according to your local time.
Step 4: After reading the terms and conditions, click on the button ‘Get Tracking ID’. Copy the provided code from the text box. We will use this code in our next step of this tutorial.
How to Setup Google Analytics in Wix
Integrating Google Analytics may sound complex but it’s pretty straightforward. Follow these steps to add Google Analytics tracking code to your Wix website.
Step 1: Login to your Wix website, then go to your site’s dashboard.
Step 2: You will find a link which says Manage Website from the left sidebar. click on Tracking & Analytics > New Tool > Select Google Analytics.
Step 3: Now Copy your tracking code from your Google Analytics property and paste it here.
How to Setup Google Analytics in Shopify
To track the traffic of your Shopify store, it is important that you use Google Analytics. It will provide information about your website audience, their interests, their actions on the site, bounce rate, and more. Here’s how you can add Google Analytics tracking code to your Shopify website.
Step 1: Assuming that you’ve already set up your website property on Google Analytics. If not you can easily set up Google Analytics property by following instructions mentioned above in the article.
Step 2: Login to your shopify store and go to Online Store. Inside your store dashboard, Click Preference in the left-side link navigation.
Step 3: Scroll down to Google Analytics. Now copy tracking code from Google Analytics and paste it here. Click Save.
How to Setup Google Analytics in WordPress
You can simply add Google Analytics tracking code to your WordPress website by using this plugin Google Analytics Dashboard for WP (GADWP). Here’s how to step by step configure this plugin and add the tracking code.
Step 1: I hope that you have created your website property by now on Google Analytics in the first step of this article. Now, login to your WordPress website admin area. Click on Plugins > Add New.
Step 2: Now search for this plugin ‘Google Analytics Dashboard for WP (GADWP)’. Click on the button ‘Install’, wait for a few seconds then press the activate button.
Step 3: You will find a new link in your sidebar WordPress menu by the name ‘Google Analytics’. Move your mouse to this link and another drop-down menu will pop up. Click on ‘General Settings’. Click on ‘Authorize Plugin’ button.
Step 4: A new page will load in your browser. Now you need to click on the link ‘Get Access Code’.
Step 5: It will ask you to log in to your Google Analytics account. When you click on the login button, it will ask for a few permissions, read them and click on the ‘Allow’ button.
Step 6: Google will provide you a code which you need to copy. Paste this code back to the Access Code: and press the save button.
Step 7: A new page will load. In select View, select the website which you want to track and click on Lock Selection. After that, click on the Save Changes button.
Google Analytics provides great functionality and insight for driving your business to success. Using Analytics reports to make sound decisions is very critical for business sustainability and growth. I hope you find this tutorial useful. If you are looking to boost your WordPress website traffic then check out my beginner’s friendly WordPress SEO guide.