Meta says 112, Google Ads 64, GA4 71, your store 83. Why each tool counts differently, which gaps are normal, which mean something is broken, and a 15-minute monthly check.
Orders coming in but Google Ads shows few conversions, or twice too many? Start with the conversion actions list, not the tags. A step-by-step diagnosis for Shopify stores.
Stape or Google Cloud for server-side GTM? How to estimate your requests, what each really costs at your traffic level, the hidden Google Cloud costs, and how to decide.
The Conversions API isn’t a replacement for the Meta Pixel. How the two work together, why a shared event_id decides whether you count sales once or twice, and which setup to choose.
Purchases missing from GA4, or showing up as (direct) and (not set)? Why it happens on Shopify after the checkout changes, with a custom pixel example and how to verify the fix.
If your website traffic has suddenly dropped and rankings have vanished, you might be dealing with a Google penalty. Whether it’s a manual action or…
