I know how difficult it looks when you want to promote your new business online. We have all been there. Promoting an online business seems like a little difficult thing to do but believe me, you will find it much easier after following these website promotion techniques. I have compiled a list of fast and free techniques to promote your business online. These techniques will help you boost traffic and sales.
After reading this article, you need to find out which of these marketing methods works best for your business. Since every business is targeting a different audience and location, you have to try different marketing channels. Once you start getting results then you can invest more money and resources to acquire more customers.
Please keep that in mind slow progress is still better than no progress. Keep patience, and you will achieve your goals.
How to Do Free Online advertising?
These are the best ways to promote your business for free. Most of these free marketing methods have worked for me, my clients, and a lot of other businesses. I am sure you will see significant results after following these “promotion techniques”.
1. Ways to Promote a Business Using Social Media
Social networking for business is fun, you can share real-life stories, events, product benefits, user reviews, and so on and so forth.
If you haven’t already set up business accounts on all major social networks, then you should do it right away. Start promoting your online business on all relevant social accounts. Find people in your niche, connect with them. Find your potential customers and pitch them your product.
These are some well known social networks that you can use to promote your business online. If you are not sure which one of these you should pick, you can try some of them and find out which one is bringing more traffic and sales. Then start building connections:
2. Develop and Execute Content Marketing Strategy
Content marketing is the new trend that is helping many offline businesses to establish their presence on the Internet.
We all like to hear great stories. If you can deliver good stories to your target audience, you can attract a lot of new customers.
What is Content Marketing?
It is a marketing concept that involves the creation and sharing of online material in the form of videos, blogs, and social media posts. Content marketing itself does not directly help you generate sales but is intended to stimulate the interest of a user in your products or services.
That’s the textbook definition of content marketing but let me explain it further. Many brands use online content marketing to attract their target audience to their brand, so they can convert those users into sales later.
By creating useful content for your target audience in the form of blog posts, videos, infographics, pdf, podcasts you can reach more people.
You can convert those visitors into paying customers by offering them something more for free.
Please check out my article about how to do content marketing for small business.
3. Email Marketing and List Building
Email marketing is a very powerful tool that has proven to work for a lot of online businesses.
There are over 3.7 billion email users in the world, which means the projected number of users by 2021 is 4.1 billion. Also, Email is 40 times more effective at acquiring new customers than Facebook or Twitter.
You should set up an account on MailChimp, AWeber, or Constant Contact right away. By using one of these services you will be able to collect leads through your website.
However, you need to set up lead magnets on important places of your website to collect leads. After that you can send them weekly updates, new discount offers, special packages, etc.. The possibilities are endless. Here are some key points to remember when you create an email marketing campaign.
- Build Relationships: Build connections through personalized engagement.
- Brand Awareness: Keep your company and your services top-of-mind for the moment when your prospects are ready to engage.
- Content Promotion: Use email to share relevant blog content or useful assets with your prospects.
- Lead Generation: Entice your subscribers to provide their personal information in exchange for an asset that they’d find valuable.
- Product Marketing: Promote your products and services.
- Lead Nurturing: Delight your customers with content that can help them succeed in their goals.
Here is a list of best affordable email marketing services that you can choose from.
4. Ways to Use Cross-Promotion Techniques
If you have established connections with the right people, you can cross-promote your products on their website/social media platforms and give them the same opportunity.
Cross-promotion is a great way to promote your business online. However, cross-promotion doesn’t work for every business model out there.
You have to find out if businesses in your niche are already using this strategy or not, if yes, then you can promote using the same way as your competitors. Competition research is an essential part to understand the niche.
Here are some of the ways you can cross-promote your product in your niche.
- Find Influencers: Reach out to influencers in your industry to ask for a product review, opinions.
- Guest Posting: You can promote your product/services on the blogs within your niche. However, a guest post must also help the business on whose blog you are publishing.
- Joint Adverting: You can partner up with relevant brands and work together to create a deal. You both can then promote this deal using different advertising platforms to reach more customers.
5. How to Promote Your Business on Google for Free?
Organic search traffic can give your business a new boost. It can help you grow your audience, customer base and improve your brand recognition. SEO is a little different than other marketing channels mentioned in the post. It is one of the great ways to promote your business online.
It takes a lot of time and there are chances that Google can penalize your website for over-optimization (it doesn’t happen very often though).
To best optimize your website for search engines, there are a few things that are very important in SEO. Please read this small business SEO guide. It will help you follow a step by step process to improve your website SEO.
6. Use Cold Emailing Technique
It is a trickier one. You need to send personalized emails to your prospect to gain business opportunities. If you are good at sales, you will do good with cold emailing. It is one of my favorite ways to promote a business online.
- Start establishing some connection before pitching your service or product.
- When you see your prospects interested, it is time to pitch them your awesome product.
- Ask them a question at the end of your email.
- They will most likely give you a response.
On the other hand, if you send an email blast to strangers, your email might get marked as spam. It will be no good for your business. Email blast techniques work in some cases but for most of us, it is a waste of time. A great marketer can, however, receive great opening rate using the email blast technique.
7. Using a Cold Calling Strategy
You first need to collect leads. For that, you can use local business directories, LinkedIn, Google my business listing, and so on. You just need to find out the active phone number of your prospect.
When you have, let’s say a set number of prospects 50 – 100, you can start dialing. You’re going to get a lot of rejections, but if you keep doing it, you will find out which of your cold calling scripts are finally working. The average conversion rate through cold calling is quite low.
You need to optimize your cold calling scripts to be short and to the point. Don’t waste your customer’s time, no one wants to be bothered with long promotional calls.
- Keep the conversation to the point.
- Give a little introduction and start your pitch right away.
- Make sure to end your sales pitch with a simple yes or no question.
8. Effective Forum and Group Promotion Techniques
There are thousands of Internet forums and groups that you can use to promote your business. You don’t have to sell your service/product directly to the people but in fact, you can help people by showing your expertise in the field. Answer their questions, and also ask your questions.
You can build some great business relationships using forums and Internet groups. These connections can help you grow your online community.
9. Guest Posting
Guest posting recently has become a necessity for every online business promotion. It will improve your domain authority in Google search (which is good for SEO). It is also an effective way to generate referral traffic.
How to submit a guest post?
The simple answer would be, you have to find out blogs your audience read. Contact those blogs and pitch them your article idea. Most small blogs need new content on their blogs so they welcome new guest blog posts.
Your guest blog post should be helpful and well-written You can add a few nofollow backlinks to your main product/service page (make sure to optimize those pages for conversions).
It will bring some referral traffic to your website. Guest posting is a very effective marketing method which you can leverage and establish your brand and business online.
If you haven’t already set up a blog on your website, then you are missing quite a lot of visitors.
Blogging has helped many online businesses and brands telling stories and impacting their audience decisions.
It is challenging, and challenges are good. It is also a great way to learn new things.
Blogging will help build your online brand. More traffic on your blog means a boost in brand awareness.
Blogging can help you reach a wide range of people within your network and outside of your network. It is also a great way to build a community around your brand.
Promote Your Business Online by Advertising
Advertising is also an effective method to promote a business online. However, most small businesses can’t afford to spend a hefty amount of advertising money to get online exposure. For those who can afford, then you can check out these top advertising methods to boost your online sales.
1. Social Media Marketing
It has a mixed response in terms of conversions, most marketers believe social media marketing is a good tool to generate leads which they can use later in their marketing campaigns.
When people search for your product or a related query on search engines, Google and Bing show them ads. So that means these people have a desire to either buy or know about the cost of a certain product.
On the other hand, when you see ads on Facebook, they are not always relevant and I don’t think people search for products on Facebook. So, in my opinion, social media marketing won’t give you the same results as a PPC a campaign.
That’s why Facebook has introduced retargeting ads. This is a far better approach than showing direct ads. Please read this blog post on how to set up Facebook retargeting ads.
2. Promote Your Business with Search Engine Marketing (SEM)
Search engine marketing or PPC advertising can help your business get direct sales. It is one of the widely used ways to promote business online.
It is expensive but if you have a budget that you want to grow your business or let’s say an investor who has the money. Search engine marketing is one good way of boosting your online sales and promoting your product/service.
To best learn the search engine marketing dive into guides posted by Google, Bing and Yahoo PPC networks:
There are more PPC networks which are also popular as well as cheap considering they have low advertisers competition
3. Influencer Marketing
When it comes to marketing, there is not single channel which you know right of the bet would give you the best ROI. So, the most important thing is you should know your target audience, their needs and pains.
If you know your target audience quite clearly, then it would be much easier for you to target a promotional campaign for them.
Now that you have found the industry, You should find influencers. Influencers can be a blogger, social media guru, Instagram celebrity, vlogger, YouTuber, or literally anyone who has influence in the industry you are working in.
First, you need to connect with them using any social channel or anywhere you could find them.
Most of the time, if you build connections correctly then you don’t need to pay an influencer. Offering them product samples or discounts is usually more than enough.