promote your business online

13 Proven Ways to Promote Your Business Online

Do you want to promote your business online fast and free? Well, the good news is you can easily promote your online business effectively. I have compiled a list of marketing methods, which you can utilize to promote your online business.

However, you need to find out which of these marketing methods work best for your business. You should test all one by one, before picking the ones suitable for your business needs.

Please keep that in mind slow progress is still better than no progress. So, keep patience and keep trying.

Promote Your Business Online for Free

These are top 10 ways to promote your business free. Most of these free marketing methods have worked for me and other professional marketers. So, that’s why you can try as many you want until you know which of them work for your business.

1. Social Networking

social networking

Social networking for business is fun, you can share real-life stories, events, your product benefits, user reviews and so on and so forth.

If you haven’t already set up social media accounts on all major social networks, then you should do it right away. Start promoting your online business on these social accounts. Find people in your niche, connect with them. Find your potential customers and pitch them your product.

These are some well known social networks that you can use to promote your business online. If you are not sure which one of these you should use, you can try some of these and find out which one is giving good exposure to your target audience. Then start building connections:

  1. Twitter
  2. LinkedIn
  3. Facebook
  4. Instagram
  5. Pinterest
  6. Google+

2.Content Marketing

content marketing

Content marketing is the new trend that is helping many offline businesses to establish their business on the Internet.

We all like to hear great stories. If you can deliver good stories to your target audience, you can attract a lot of new customers.

Please check out some of these articles on content marketing. These will help you develop a great content promotion strategy for your business website:

Content Marketing for Small Business

Find and Fix Duplicate Content Issues

3. Email Marketing

Email marketing is all about creating the right message, delivering at the right time and to the audience that won’t mark your email as a spam.

Building list is a great way to start e-mail marketing. However, you can try other methods as well. You can approach your best potential customers/clients by cold e-mails and pitch them your products. We will discuss cold emails a bit later in the article.

There are several tools and guides which can give you a good start in the Email marketing. Please check out some of these great email marketing guides to help you get started.

Getting Started with Email

Beginners Guide to Email

4. Cross Promotions

If you have established connections with the right people, you can cross promote your products on their website/social media platforms and give them the same opportunity.

Cross-promotion is a great way to promote your business online. However, cross-promotion doesn’t work for every business model out there.

You have to find out if businesses in your industry are using this strategy or not, then you can promote using the same way as your competitors. Competition research is an essential part to understand the niche.

Here is a great article on cross promotion techniques, that will help you get started: Attract More Customers Through Cross Promotion

5. SEO (search engine optimization)

Organic search traffic can give your business a new boost. It can help you grow your audience, customer base and improve your brand recognition. SEO is little different than other marketing channels mentioned in the post. It is one of the great ways to promote your business online.

It takes a lot of time and there are chances that Google can penalize your website for over optimization (it doesn’t happen very often though).

You can use different white hat link building tools to build powerful links and utilize these on-page SEO tips for beginners.

To best optimize your website for search engines, there are a few things which are very important in SEO. Please read this small business SEO guide.  It will help you follow a step by step process to improve your website SEO.

6. Cold Emailing

Cold email

It is the trickier one. You need to send personalized emails to your prospect to gain business opportunities. If you are good with sales, you will do good with cold emailing. It is one of my favorite ways to promote business online.

  • At the first start establishing some sort of connection before pitching your service or product.
  • When you see your prospects interested, it is time to pitch them your awesome product.
  • Ask them a question at the end of your email.
  • They will most likely give you a response.

On the other hand, if you send an email blast to strangers, your email might get marked as spam. It will be no good for your business. Email blast techniques work in some cases but for most of us, it is a waste of time. A great marketer can, however, send great opening rate email blast (no argument here).

7. Cold Calling

You first need to collect leads. For that, you can use local business directories, LinkedIn, Google my business listing and so on. You just need to find a phone number of your prospect.

When you have let’s say a set number of leads 50 – 100, you can start dialing. You’re going to get a lot of rejections, but if you keep doing it, you will find out which of your cold calling scripts are finally working. The average conversion rate through cold calling is quite low.

You need to optimize your cold calling scripts to be short and to the point. Don’t waste your customer’s time, no one wants to be bothered with longer calls.

  • Keep the conversation to the point.
  • Give a little introduction and start your pitch right away.
  • Make sure to end your sales pitch with a simple yes or no question.

8. Forum and Group Promotions

There are so many Internet forums and groups that you can use to promote your business. You don’t have to sell your service/product directly to the people but in fact, you can help people by showing your expertise in the field. Answer their questions, and also ask your questions.

You can build some great business relationships using forums and Internet groups. These connections can help you grow your online community.

9. Guest Posting

Guest posting recently has become the necessity for every online business promotion. It will improve your domain authority in Google search. It is also an effective way to generate direct traffic.

So where should you submit a guest post?

The simple answer would be, you have to find out which blogs your audience read. Contact those blogs and ask them to write a guest post on their blog.

Your guest blog post should be helpful and well-written You can add a few nofollow backlinks to your main product/service page (make sure to optimize those pages for conversions).

It will bring some direct traffic to your blog. Sometimes guest posts can go viral which will give you far more benefits than a few leads or sales.

So guest posts are very powerful marketing source which you can leverage and establish your brand and business online.

10. Blogging

If you haven’t already set up a blog page, then you are missing quite a lot of visitors on your website.

Blogging has helped many online businesses and brands telling stories and impacting their audience decisions.

Here are a few good case studies on generating traffic through blogs:

HOW PUBLISHING DAILY INCREASED MY TRAFFIC 46% AND DECREASED MY JOY 72%

We Grew a Blog from ZERO to $6 Million…

How I Increased Traffic 272% In 30 Days (Without Spending A Penny)

Promote Your Business Online by Advertising

Advertising is also an effective method to promote a business online. However, most small businesses can’t afford to spend a hefty amount of advertising money to get online exposure. For those who can afford, then you can check out these top advertising methods to boost your online sales.

1. Social Media Marketing

social network marketing

It has mixed response in terms of conversions, most marketers believe social media marketing is a good tool to generate leads which they can use later in their marketing campaigns.

Why?

Because when you show ads to let’s say on Google, Bing or Yahoo through PPC ads your visitor most probably search your product or related item before PPC networks show them the ad of your website.

So, that means there is very high user intent and prospect is more likely interested in buying rather than checking the stuff while he is getting bored.

On social media marketing, probably none or very few of them have an urge to buy a product/service you are showing through ads so they will most likely don’t even click. Even if they do, they will most likely bounce back.

Instead, if you just ask them for let’s say their email in exchange for a discount or something awesome, they would most likely give you that email.

Most ads I observe on social media these days are the email opt-ins ads.  Businesses just want to get an email from interested parties so they can sell their products later on.

You can also use social media marketing to bring traffic to your website. It is a great way to promote your business online. However, every business has different needs and target audience. It might be that your target audience doesn’t rely on to buy products from social media altogether?

There’s only one way to find that out: you have to set up social media marketing campaigns to test the results.

2. Search Engine Marketing (SEM)

Search engine marketing or PPC advertising can help your business get direct sales. It is one of the widely used ways to promote business online.

It is expensive but if you have a budget that you want to grow your business or let’s say an investor who has the money. Search engine marketing is one good way of boosting your online sales and promoting your product/service.

To best learn the search engine marketing dive into guides posted by Google, Bing and Yahoo PPC networks:

Bing Ads Courses

Your guide to Google Adwords

Yahoo Advertising

There are more PPC networks which are also popular as well as cheap considering they have low advertisers competition

  • Infolinks
  • Bidvertiser
  • Chitika
  • Clicksor

3. Influencer Marketing

When it comes to marketing, there is not single channel which you know right of the bet would give you the best ROI. So, the most important thing is you should know your target audience, their needs and pains.

If you know your target audience quite clearly, then it would be much easier for you target a promotional campaign for them.

Now that you have found the industry, You should find influencers. Influencers can be a blogger, social media guru, Instagram celebrity, vlogger, YouTuber or literally anyone who has influence in the industry you are working in.

Start developing connections with them and ask them to promote your business.  Here is a great article on this topic, please check it out:

Influencer Guide on Social Media

Let me know what do you think of these online business promotion methods. If you like this article and think this will help someone you know, I would really appreciate if you share it. 1 simple retweet means a lot to me.

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Published by Azib Yaqoob

Azib Yaqoob is a digital marketing specialist who writes about SEO, website optimization and conversion hacks on this blog. Learn more about Azib.

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