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Keywords are essential to increase your traffic. There are many keyword research tools to find valuable keywords. However, in this post, I will only talk about the Google Keyword Planner tool specifically. When you find great keywords to target, you can use them in your SEO strategy by using them inside your copy and link building campaign.
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What tool should you use for Google keyword research?
There are many paid and free SEO keyword research tools. Some of the best keyword tools that I have personally used:
- Google Keyword Planner Tool
SEO consultants use the Google keyword planner more widely because it is free and more accurate than the other tools.
How to use Google keyword research tool to find the right keywords?
First, compile a list of seed keywords that you think your potential customers might be searching for when they look for a product or service you offer.
This list can be comprehensive or very short. It depends on how many keyword variations, products, or services you offer on the website.
Now carefully use those keywords in the Google keyword planner tool search.
There are two ways you can find keywords:
- High advert competitive keywords
- Low advert competitive keywords
High Competition Keywords in Google Keyword Research Tool
High advert competitive keywords are keywords your competitors mainly use in their AdWords campaigns.
More people use those keywords because of higher buyer intent. That’s the reason for more CPC and also advertising competition.
These keywords are hard to rank well because all your competitors are trying to rank for the same keyword.
I recommend that if you don’t have many SEO resources, do not pick highly competitive keywords.
Low competition keywords in the Google keyword research tool
These keywords have low buyer intent, so this is why most of your competitors are not targeting these keywords. You have a great chance of ranking your website on those keywords with less effort.
Lower buyer intent doesn’t mean those people wouldn’t buy a thing, but those keywords don’t have words like ‘buy,’ ‘purchase,’ ‘get,’ etc.
So if you are an excellent salesman, you can easily convert those low-buying intent users into customers.
Sometimes your competitors are too busy to try main keywords, and they forget these gems of low, competitive keywords. So, it could be an excellent opportunity for your business.
So which keywords should you use between high and low competition?
If you have great SEO resources, high-competition keywords will benefit you more in terms of sales and business. Otherwise, use low competition keywords.
Hold on; it is not over yet. Now that’s a fun part; you have to find the actual keyword competition by searching all those chosen keywords in Google search.
Important: Use Google local search if you target an audience in a specific country. If you are targeting multiple countries, then use Google.com to search the keyword competition. Check out this local SEO Guide, which covers the topic of local SEO and can help you find keywords in your local region.
- Check out the top 5-10 search results on the first page of Google. Note them down on a spreadsheet or notepad. If those websites have a massive brand authority like IMDB, Wikipedia, Facebook, etc., you have a weaker chance of ranking in the 1st position. However, they are beatable if your page content offers better value to general readers than the article on Wikipedia.
- Also, keep an eye on how many search results are there on a keyword. If those are huge numbers above 100m, it would be challenging to rank your website.
- Pick the keywords which have low search results, and lower search competition. They are easier to rank a website.
Let me know what other keyword tools you use and how you usually find keywords for your SEO campaign in the comment section.
If you're interested in working with me, get in touch.