As an interior designer business you need creative ways to market your business. Deploying the best marketing strategies help in growing your interior design business to the next level.
Today I will share with you the best marketing Strategies for specifically interior design business to generate more leads.
Marketing your online business seems like a difficult job to do when you are clueless about your marketing objectives and audience. So, it is crucial to have a solid marketing plan and a solid audience persona.
Not everyone in your city is your target client. It shouldn’t be, because most people don’t buy interior design services. Nonetheless, there might be certain groups within your city which could be your target audience. Such as hair saloon owners, property owners in certain neighborhoods, etc… It depends totally on your past experience and the kind of work for which you’re best at.
After finding out your target audience, it would be much easier to develop a marketing strategy for your interior design business. I am going to share some of the best marketing strategies which you can add in your marketing plan.
Online Marketing Strategies for Interior Design Business
In this section, I am going to share “online” or “digital” marketing strategies which could be beneficial for your interior design business to reach more clients. These include both paid and free marketing channels.
1. Create a Website
The very first step to establish your business online is by making a website. Smart business owners shouldn’t rely on third-party platforms to acquire their business completely.
It doesn’t have to be pretty but it must provide information that your clients need to make a decision of hiring your company. Here are a few things that your clients need:
- Add contact information on every page of your website.
- Add a portfolio section and share your best work
- Use client testimonials and reviews to establish trust
- A blog/news section to share success stories, new projects, interior design news, etc…
2. Create Social Profiles
Which social media platforms are mostly used by your target audience? Find that out by using these social media competitor analysis tools.
Once you are certain of your competitor’s social strategy it would help you create your own. Develop a strategy and start creating your social media profiles. Fill out all the important details such as contact information, business hours, and your best work photos.
If you are not sure which platforms you should use then here are some top popular social networking sites:
3. Social Media Advertising
Social media advertising is a powerful way for interior designers to reach prospects and customers. There are multiple ways you can advertise your business such as by using Pixel to track your audience actions and then show them specific ads which are related to the content they engaged with on your site.
Also, you can use direct advertising to promote your services or set promotional offers. It totally depends on your business goals and how you want to spend your advertising budget. Here are some good practices which might help you set up effective campaigns:
- On most social platforms photo and Video ads are more engaging than text-based ads.
- Target a very specific audience (your ideal customers) instead of everyone.
- Before spending your full ad budget, test different ad copies. Only use the ones which are more engaging
4. Search Engine Optimization
It is one of the most cost-effective ways to get more clients for your interior design business.
Search Engine Optimization or SEO is a process of optimizing a website to get more traffic from the organic search. What I meant by the organic search are the typical search results that you see that are not Google Ads.
It might take some time to get the traffic that you need to get clients but if you are tight on the budget then this is the best way to move forward.
So how do you optimize your interior design website for search engines?
Since most interior design companies work within a specific region, city, town, or a neighborhood, it is easier to optimize a website when you target specific cities.
Make sure that your site loads faster for both mobile and desktop users. Here are some tutorials to improve your website speed:
Now that you have a faster website you should optimize it to be more search engine friendly. You can read my SEO guides to get you started:
I have shared a lot of helpful SEO tutorials on my blog. So, you can read them to better understand the search engine optimization concepts.
5. Local Business Directories
Submit your business to local business directories especially Google my Business. Make sure that you fill out all the important fields and include a complete description to defines your business.
Google My Business is the most important one as it is the prominent one when people search for your interior design business. Having an optimized Google My Business page will help you generate more leads.
Here are some other top business directories where you can submit your site:
6. Content Marketing
It is again one of the cost-effective ways to attract clients to your interior design business.
Write educational content to reach specific audience. Your goal with content marketing should be educating your prospects because, they are difficult to convert on the 1st contact.
In any good content marketing strategy, you need to develop a process to guide your audience. Once you bring them to your website, get their email by placing lead magnets and then send them more useful content. Once they trust you as a subject authority you can offer them your services. You can try many ways to get them on call or set up a meeting.
Content marketing is one of the best digital marketing methods and will remain so for quite some time.
7. Email Marketing
You need to collect emails before you can try email marketing. With content marketing, or advertising you can bring people to your landing page. On this page, you can offer a discount, a checklist on your relevant topic, or perhaps a free e-book. There are many ways to generate leads.
This is called a lead magnet. It helps you collect emails from your audience. Here are some affordable email marketing services from which you can select one.
When you have those emails it is not a good practice to hard-sell them on the first email. It is important that you build a reputation by offering them more useful free content. Position yourself as a subject authority.
After that, you can try to sell them your services, offer them discounts, etc…
I hope you found this post useful. These are some of the powerful marketing strategies you can use to promote your interior design business.