Server-side tracking · Meta CAPI · GA4

Your ads may be working better than your reports say.

I fix the tracking that hides your sales from Meta, Google and GA4, so you can see what’s really working and scale your ads with confidence.

Helping businesses grow online since 2010Shopify & WooCommercePlain-English reports
Azib Yaqoob, tracking specialist, rated 4.9 from 27 client reviews
Sound familiar?

When the numbers don’t add up, every decision gets harder.

Ads Manager and your store never match

Meta says one number, Google another, and your store a third. You don’t know which one to trust.

Sales hiding in “Direct”

Customers clearly came from somewhere, but your analytics lost the source along the way.

Loyal customers counted as new

Privacy rules in Safari and iPhones make returning buyers look like strangers, so retention looks worse than it is.

Good campaigns get switched off

A campaign looks weak on the dashboard, so it’s cut. Weeks later, sales quietly drop.

Illustrative chart: real store orders compared with sales Meta sees with the pixel only and with Conversions API
Why it happens

Most stores lose part of their data before it reaches Meta or Google.

Standard tracking runs in the visitor’s browser. That’s exactly where it gets blocked, cut short or counted twice:

  • Ad blockers and privacy browsers stop tracking scripts from loading
  • Safari and iPhones limit how long tracking cookies last
  • Browser and server events get counted twice without proper deduplication
  • Missing customer details make it hard for Meta to match buyers to ads

The result: ad platforms learn from half the picture, and so do you.

Diagram: browser-only tracking loses sales to ad blockers and Safari limits, server-side tracking sends more sales to Meta and Google
How it works

Simple, clear, no jargon.

Audit

I review your current setup and compare what your ad platforms see with your real orders.

Plan

You get a plain-English report with what’s broken and a prioritized list of fixes.

Implement & test

I build the fix in your own accounts and test every event before it goes live.

Monitor

I check the data after launch and hand over clear documentation for your team.

Sample tracking audit report with prioritized findings

What you get: a clear, prioritized report (sample).

Why work with me

I understand how traffic arrives, and how to measure what makes money.

I’ve been helping businesses grow online since 2010: over 11 years as a freelance SEO consultant, then technical support at Rank Math and WordPress support for a UK digital agency.

  • Plain English. You’ll always know what was done and why.
  • You own everything. Every setup lives in your own accounts.
  • Documented. Clear handover notes, so nothing is a black box.
  • Honest advice. If you don’t need server-side tracking yet, I’ll tell you.

More about me →

Client reviews

What clients say

4.9
★★★★★
from 27 client reviews on Fiverr
See all reviews →
★★★★★

“I was not sure of our best path, but he identified and created a path for my site to succeed. Very communicative. Answered a bunch of lengthy questions I had like a pro.”

Website owner, United States · via Fiverr
★★★★★

“Incredibly helpful in navigating the ins and outs of SEO optimization. I finally feel like we are on a clear path and I understand the process.”

Business owner, United States · via Fiverr
★★★★★

“Azib went above and beyond. Good communication, did the work he said he would do, and also gave me recommendations to improve my rankings.”

Business owner, United Kingdom · via Fiverr
For e-commerce brands

Spending on Meta or Google ads?

See which campaigns really drive sales, recover lost purchase data and give the ad algorithms better signals to work with.

For agencies & media buyers

Need clean data for client accounts?

I handle the technical tracking setup, so you can focus on strategy and creative, with numbers your clients trust.

Not sure if your tracking is losing sales?

Get a free audit. I’ll take a look and tell you what I find, in plain English.

Get my free audit →