Server-side tracking · Meta CAPI · GA4

Your ads may be working better than your reports say.

I fix the tracking that hides your sales from Meta, Google and GA4, so you can see what’s really working and scale your ads with confidence.

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Helping businesses grow online since 2010Shopify & WooCommercePlain-English reports
Sound familiar?

When the numbers don’t add up, every decision gets harder.

Ads Manager and your store never match

Meta says one number, Google another, and your store a third. You don’t know which one to trust.

Sales hiding in “Direct”

Customers clearly came from somewhere, but your analytics lost the source along the way.

Loyal customers counted as new

Privacy rules in Safari and iPhones make returning buyers look like strangers, so retention looks worse than it is.

Good campaigns get switched off

A campaign looks weak on the dashboard, so it’s cut. Weeks later, sales quietly drop.

Why it happens

Most stores lose part of their data before it reaches Meta or Google.

Standard tracking runs in the visitor’s browser. That’s exactly where it gets blocked, cut short or counted twice:

  • Ad blockers and privacy browsers stop tracking scripts from loading
  • Safari and iPhones limit how long tracking cookies last
  • Browser and server events get counted twice without proper deduplication
  • Missing customer details make it hard for Meta to match buyers to ads

The result: ad platforms learn from half the picture, and so do you.

What I do

Tracking you can actually trust.

I set up and fix the tracking behind your store, so your sales reach your ad platforms and your reports match reality.

Tracking audit

Find out exactly where your data is breaking and what it’s costing you.

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Server-side tracking

Send data through your own server and domain, so less gets lost to blockers and browser limits.

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Meta Conversions API

Reliable purchase tracking for Meta ads, without double-counted sales.

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GA4 e-commerce tracking

Analytics that match your real orders, with sources you can trust.

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Also available: SEO & AI search visibility, built on 15+ years of SEO experience.

How it works

Simple, clear, no jargon.

Audit

I review your current setup and compare what your ad platforms see with your real orders.

Plan

You get a plain-English report with what’s broken and a prioritized list of fixes.

Implement & test

I build the fix in your own accounts and test every event before it goes live.

Monitor

I check the data after launch and hand over clear documentation for your team.

Why work with me

I understand how traffic arrives, and how to measure what makes money.

I’ve been helping businesses grow online since 2010: over 11 years as a freelance SEO consultant, then technical support at Rank Math and WordPress support for a UK digital agency.

  • Plain English. You’ll always know what was done and why.
  • You own everything. Every setup lives in your own accounts.
  • Documented. Clear handover notes, so nothing is a black box.
  • Honest advice. If you don’t need server-side tracking yet, I’ll tell you.

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For e-commerce brands

Spending on Meta or Google ads?

See which campaigns really drive sales, recover lost purchase data and give the ad algorithms better signals to work with.

For agencies & media buyers

Need clean data for client accounts?

I handle the technical tracking setup, so you can focus on strategy and creative, with numbers your clients trust.

Not sure if your tracking is losing sales?

Get a free audit. I’ll take a look and tell you what I find, in plain English.

Get my free audit →