Best SEO Tools List

Best SEO Tools that You Should Start Using in 2021 (Updated)

Google keeps changing its search algorithm more frequently than ever. As a business owner or an SEO, you need to start using SEO tools to keep your website performs better in the search.

I know marketing is not an easy thing to do but using these SEO tools you can definitely promote your business online and boost your site performance in the search.

There are countless SEO tools which you can use to optimize and improve your website ranking. I have compiled a list of the best SEO tools that you should use in 2020.

These SEO tools can be used for link outreach, keyword research, competition analysis, content development, finding site errors, perform SEO audit, etc…

The purpose of using SEO tools is to make the website optimization experience easier. I personally used some of these tools for years and found them to be quite useful. They always save me some time to do more productive things on the clients’ websites.

If you are a webmaster or working as an SEO, then you must be familiar with some of these SEO tools already. Using these tools you can improve website user experience and create a strong website structure.

Best SEO tools in 2020

These are some of the tools that I used most and I think they will be useful throughout this year for you too.

1. PageSpeed Insights by Google

Google PageSpeed Insights

Get your PageSpeed score and use PageSpeed suggestions to make your web site faster through PageSpeed Insights. It is a helpful tool to measure the page load time of the website. You can use it to measure how fast your website is loading on a user’s end.

If your website is using a lot of images then make sure to use this image compression guide to get a better score on PageSpeed Insights. Also, you can use caching plugins on WordPress to compress your site.

2. Buzzstream

Buzzstream SEO Tools

It is a great SEO tool for PR, online reputation management, outreach, and link building. You can try out their free trial before buying this tool. Here are some of the features:

  • Get the placements you and your clients deserve with BuzzStream’s press list building and pitching features.
  • BuzzStream researches prospects, monitors links, and helps you do great outreach.
  • BuzzStream helps you build lists and pitch influencers – so you can get real distribution for your content.

3.Google Analytics

Google Analytics Tools

Get a deeper understanding of your customers by tracking their activity on your website. Google Analytics gives you the free tools you need to analyze data for your business in one place. You can use Google Tag Manager to add tracking codes such as Google Analytics, Facebook Pixel, and more.

It is one of the widely used website statistics and analytics online tool powered by Google itself. It helps you track your website traffic, conversion rates, bounce rate, etc…

4. Check My Links

Check My Links Google Chrome extension

It is a totally free link checker extension which works with Google Chrome browser. It will crawl through any webpage and look for broken links.

When you’re editing a web page that has lots of links, this extension could help find broken links for you in a few seconds. You can also use this tool to find out broken links on any website from where you want to get a backlink.

When you find out a broken link, reach out to the webmaster and ask to replace the broken link with your site’s link.

5. Google Search Console

Google Search Console SEO Tools

Google Search Console helps improve your performance on Google Search. It reports and measures your site’s search traffic and performance. You can use this data to improve your website usability and SEO.

It is one of my favorite SEO tools to fix website errors, crawling issues, keyword analysis, internal and external link analysis, and mobile usability issues. It is a powerful tool and it is highly recommended. Read this Google Search Console guide to understand its complete features.

6. Bing Webmaster Tools

Bing Webmaster Tools

If you want to improve your Bing organic search performance then you should verify your website property with Bing Webmaster tools. Also, don’t forget to add your sitemap on Bing. Although, Bing is not the most favored search engines. As a webmaster, you should not avoid any source where you can get traffic.

Bing webmaster tools will provide you different site performance reports; such as site-wide errors, internal and external links information, and a lot more. It is not much accurate if you compared with Google Search Console, but it is another source where you can get useful data about your site’s search performance.

7. Google Keyword Planner

Google Keyword Planner

It will let you research keywords and queries searched by your potential customers. You can use Google keyword planner to find good keywords to use for AdWords campaign as well as with little help from other keywords tool you can find great seed keywords to use in an SEO campaign.

Google’s Keyword Planner tool offers marketers and advertisers plenty of valuable keyword data, such as related search terms, ad group ideas, keyword suggestions, keyword trend data and more.

If you run ad campaigns make sure to check out this post on common online advertising mistakes before spending money.

8. JustReachOut

Justreachout PR Software

Find relevant journalists, influencers, and bloggers. It is software to help your brand reach PR goals of your campaign. It can be used as a way to reach out to bloggers and journalists for getting backlinks to your website.

You can use this site to find a journalist and pitch them for article and backlinks in their publications. You can search journalists by keywords and categories of your website. Find them out then send them an email to ask for your product/service mentions and reviews. You can can try any of these affordable email marketing services to send and manage email campaigns easily.


It is one of the best keyword research tools to find out keywords to include in your SEO strategy. KeywordTool is a free tool but if you want extra features they also offer a paid membership.

You can use this tool to find out keywords for Amazon SEO, YouTube, Bing, Instagram, and more. Also, if you are looking for PPC keywords to use in Google Ads campaign, then can provide them.

10. LSIGraph

You can use this tool to find out LSI (Latent Semantic Indexing) keywords. LSI Keyword is a keyword that is semantically linked to the main keyword. In a nutshell, LSI keywords are keywords that we generally find related to the main keyword.

LSIGraph comes with a limited free trial but if you want full functionality and more keyword ideas then you have to buy their membership. You can use these keywords to increase the relevancy of your primary keyword.

11. SEOSiteCheckup

If you want to perform a basic SEO audit of your website structure, SEO, user-friendliness, and page speed then you can use this website. Enter any domain name and it will analyze its SEO.

SEOSiteCheckup offers a 14-day free trial then you can decide whether you want to buy a membership of this tool. It could be quite useful for basic SEO audits and for people with limited SEO understanding.

12. Ahrefs

Tools to grow your search traffic, research your competitors and monitor your niche. Ahrefs helps you to learn why your competitors are ranking so high and what you need to do to outrank them. It is a great tool to do a competition backlinks analysis and find out link building opportunities.

It is a paid tool and quite expensive for some. However, it is quite useful because it can provide you lots of different tools within the dashboard to generate different reports such as backlinks analysis, ranking status checker, and a lot more.

13. Structured Data Testing Tool by Google

To test your structured markup data, you can use this tool to find out errors and fix them. This specific tool helped me solved structured data markup errors on my websites. I highly recommend it especially if you are using structured data on your website.

It is completely free to use for anyone even if you don’t have a Google account. It could be useful for websites which uses a lot of structured data markups. However, if you have a simple website then there’s no point using this tool.

14. UberSuggest

Use Übersuggest to quickly find out keyword difficulty, competition, search volume estimates. Ubersuggest allows you to get insight into the strategies that are working for others in your market.

Take your keyword research to the next level with tons of keyword ideas for SEO, PPC, and your next content marketing campaign. It is a completely free tool to use.

15. Bright Local

Bright Local SEO Tools

If you are especially doing local SEO, Bright Local is a good local SEO auditing tool. It will help you find out inconsistent NAP citations or duplicate citations. You will then resolve those issues much easier.

If you are a restaurant owner then check out my local restaurants SEO guide too.

You can use it to track different things about local SEO such as keyword ranking, run SEO audits, monitor online review, Google My Business Listing audits, and a lot more. It is a paid tool with a free 14 days trial.

16. Siteliner

This one is my recent favorite tool. It recently helped me fix 2 broken links on my site. I wasn’t aware of those links.

Siteliner is a free service to analyze sites up to 250 pages. You can buy their premium membership to analyze websites up to 25,000 pages. Siteliner can help you find duplicate content, broken links, and crawling reports.

17. Google Ads

It is a Google advertising program which comes with a lot of different tools to find out different profitable and low-cost keywords to run advertising campaigns.

This tool is specifically designed for advertisers to check keywords competition and monthly searches before publishing ads. You can use this tool to check keyword competition and find out what people usually search in your industry.

Also, if you have an advertising budget you can test out different keywords and their conversion rate before using them in your website’s copy.

18. Semrush

No SEO or SEM expert live without this useful SEO tool. It is one of the best research tool to do competition analysis, keyword research, advertising research, and more.

It comes with a free trial with very limited functionality. If you want to get any useful data out of this tool, you have to buy their membership. It is a little expensive but the data that you get will be worth it. Highly recommended!

19. AnswerThePublic

One of the great tools to find out topics for your next blog post. It helps you understand what topics and keywords people are actually searching. You can use this tool to develop a great content strategy for your business. An extremely useful tool if you use it right.

AnswerThePublic uses auto-suggest results provided by Google and Bing. It is a free tool with limited functionality. If you want all the features out of this tool then you should consider buying their pro membership.

20. Yoast SEO plugin for WordPress

Yoast SEO is one of the best WordPress SEO plugins. You can use it to add extremely useful data such as meta tags, generate sitemaps, and a lot more. It is a free WordPress plugin but some features are limited for the premium version of this plugin.

You can read my post on Yoast SEO plugin features to get a general idea. Also, if you are considering to buy this plugin then read Yoast SEO vs Yoast SEO premium comparison.

21. SpyFu – Competitors Keyword Research

SpyFu is one of the best competition research tools. You can search for any domain and track their ranking, keywords they’ve bought on Google Ads, or perform an SEO competitor research.

It comes with free or paid versions. A free version is limited in terms of functionality. So, if you want all the useful features then you have to buy any premium membership plan from their website.

22. Screamingfrog

It is one of the best SEO tools that every SEO or business can use to track a lot of different data about any website. You can use it to perform a technical SEO audit, whether it’s yours or a competitor’s website.

It comes with a free version as well as a yearly membership plan which is cost-effective when you compared it to other big names such as Moz, SEMrush, etc..

23. SEOquake

It is a Google Chrome extension which you can install for free. You can check any page for SEO parameters with the free SEOquake browser extension.

It is the quickest way to perform a basic on-page SEO audit of any page, internal links, external links, and export that data into a spreadsheet.

22. Google Mobile-Friendly Test

Recently, Google introduced a new algorithm by the name mobile-first indexing. It makes it important to have a faster mobile user experience. By using Google Mobile-friendliness tool you can check any page mobile-friendliness.

You can enter a URL of any website to check whether it’s mobile-friendly or not. Since Google now indexes the mobile version of every website 1st, so it is quite an important tool.

You can test how a user is seeing your actual website on different mobile devices. It will show mobile usability errors and report them back to you.

Also, check out this article that I recently wrote about the best free link building tools.

If you need help with SEO or reputation management then please feel free to send me a message.

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