Best Affordable Email Marketing Services to Grow Your List

Best Affordable Email Marketing Services in 2021 to Grow Your List

Email marketing is the most affordable way to get in touch with your audience. Are you using an email marketing service that costs a fortune? If yes, then check out this list of the best affordable email marketing services.

You can use any of the given email marketing services from the list and save a lot of money. I will include the price and features of each email marketing service. You can compare them side by side.

If you’re not utilizing email marketing right now, you are probably losing a lot of potential customers.

Social media and other traffic channels work great, but you don’t have control over them. You don’t own your Facebook page, Twitter page, for that matter. They can delete your page for some absurd reason. This has happened before with a lot of businesses and I’m quite sure it won’t stop.

On the other hand, you own your email subscribers list completely because people voluntarily gave their email addresses to you.

They trusted your brand/business enough to give you their email address. You can market your next product, offer them discounts, or just use this channel to share important announcements.

What I am saying is the list is owned by you. No one can steal from you. Sure, your email marketing service accounts might get canceled or terminated for some reason but if you have a backup of your list you can upload it to a new email marketing service.

What is Email Marketing?

It is a marketing practice. It helps you send various types of content to a list of subscribers via email. To send those emails, we use email marketing services such as MailChimp, Aweber, etc.

Email marketing help businesses generate website traffic, leads, and sales. 86% of professionals prefer to use email when communicating for business purposes. It is an effective way to market your brand, product, content, or service.

Best Affordable Email Marketing Services List

Here is a list of the best and affordable email marketing services. Whether you send thousands of emails per month or in millions any of these services are effective.

1. MailChimp

MailChimp Email Marketing Service

I kept it on number 1 because of the popularity of this service. MailChimp is one of the most used email marketing services.

MailChimp is quite easier to use for beginners because of helpful documentation and thoughtful UX.

If you have trouble understanding a particular feature, you can find a lot of helpful tutorials on their knowledge base.

I would recommend MailChimp if you are new to email marketing.

MailChimp Top Features
Email Beamer RSS-to-Email
Email Designer Delivery by Time Zone
Email Templates A/B Testing
Integrations MailChimp Coupon Scanner
Merge Tags MailChimp Editor
Multi-User Accounts MailChimp Mobile
Custom Forms MailChimp Snap
Segmentation and Groups MailChimp VIPs
Subscriber Profiles Mobile Signup Forms
Automation SMS for Events
Spam Filter Diagnostics Campaign Archives
Email Delivery Social Profiles
Geolocation Social Sharing
Email Client Testing Reports

MailChimp Price

MailChimp Price

MailChimp allows a free plan for its new users. This is especially good for beginners. With MailChimp free plan you can add up to 2,000 subscribers and send 12,000 emails monthly. Once you’ve exceeded these numbers you’ll want to upgrade to the Grow or Pro plan.

MailChimp Paid Plans:

  • Up to 5,000 subscribers: $50 per month
  • Up to 10,000 subscribers: $75 per month
  • Up to 25,000 subscribers: $150 per month
  • Up to 52,000 subscribers: $250 per month

If this sounds too costly for you then check out other MailChimp alternatives below.

2. AWeber

AWeber Email Marketing Service

Aweber charges based on the number of subscribers your list has. They don’t offer a free program like MailChimp or other email marketing tools.

Still, you can sign up for a 30-day free trial. After that period, you have to pay to use their service.

The backbone of AWeber’s appeal is its dedication to helping you use their stuff. They’re equipped with a friendly support team that’s available 12 hours per day, 5 days a week.

AWeber Top Features

Here are some of the top features of Aweber. Please note each plan offers different features, so for more accurate feature details you can check features on their website.

Drag and Drop Editor HTML Templates
Email Automation Tagging
Split Testing Autoresponder Follow-Ups
RSS to Email Integrations with many online tools
Mobile responsive Sing Up Forms Connect 3rd-party integrations with Email API
Mobile App Subscriber segmentation
Email performance analytics Leading deliverability rate

AWeber Price

AWeber Price

Now, let’s check its price. Aweber pricing is competitive but they don’t support long-term basic freemium plans as their competitors.

Their pricing is based on the number of subscribers you have. And you can send unlimited emails in all the plans.

  • Free trial for 30 days – all the features included
  • $19/mo 500 subscribers – unlimited emails
  • $29/mo 2,500 subscribers – unlimited emails
  • $49/mo 5,000 subscribers – unlimited emails
  • $69/mo 10,000 subscribers – unlimited emails
  • $149/mo 25,000 subscribers – unlimited emails
  • Custom pricing after 25,000+ subscribers

3. Sendinblue

Sendinblue Email Marketing Service

Sendinblue offers email marketing, SMS marketing, and chat integration services. It is one of the industry-leading email marketing services.

A basic free membership can be used to send 300 emails/day. The good thing is, you can add unlimited contacts. Sendinblue charge on email sends, unlike other competitors who charge base on the number of subscribers.

Top Sendinblue Features

Here are some of the top features of Aweber. Please note that each plan offers different features, so for more accurate feature details you can check features on their site.

Mobile-friendly email designer Landing page builder
Email template library Transactional email and SMS sending
Email & SMS personalization Core API features
SMS marketing Advanced templating language
A/B testing No daily sending limit
No daily sending limit Dedicated IP included
Remove Sendinblue logo Workflow editor
Send time optimization Page tracking
Facebook ads Marketing automation workflows
Chat Geography & device reporting
Retargeting ads Heat map reporting
Unlimited contacts & details Advanced open & click stats
Advanced segmentation API & plugins
Customizable signup forms SSO & SAML
Sales CRM Service Level Agreement (SLA)

Sendinblue Price

Sendinblue Price

It is fairly affordable for a small business owner to satisfy their email marketing needs. Sendinblue is one of the well-known names in email marketing. Here are the pricing details for Sendinblue.

  • Free plan 300 email/day with unlimited contacts
  • Lite plan: $25/mo, send 40,00 emails monthly
  • Essential plan: $39/mo, send 60,000 emails monthly
  • Premium plan: $66/mo, send 120,000 emails monthly
  • Custom pricing after the premium plan

4. Mailjet

Mailjet Email Marketing Service

It is perhaps the most affordable solution to your marketing needs. It’s paid plan starts at only $8.69 a month. They also offer transactional emails and Transactional SMS services which could further improve your marketing game.

What is a transactional email?

When a user performs a particular action such as when he creates an account or reset a password, the email that is sent automatically after that action is known as transactional email.

Other than that, you can use Mailjet other features.

Top Mailjet Features

Please note that all the features are different base on the plan you choose. For ease of understanding, I compiled all the features in a single table.

Collaboration Toolkit Transactional email API Integration
Subscription forms A/B Testing
email template gallery Real-time Analytics
drag-and-drop email builder Dedicated IP
contact segmentation Email Automation
Transactional SMS Custom reports

Mailjet Price

Mailjet Price

It is quite an affordable email marketing service suitable for individual creators and small business sites. You can store unlimited contacts to your list whether you use their free account or a paid plan.

Mailjet charges based on the number of emails sent each month rather than the number of subscribers. Also, there’s no daily sending limit on any account.

You can pay a monthly fee or pay an annual fee at a 10% discount on all the plans. I’m going to divide both of these plans:

Mailjet Annual Fee (10% Discount)

  • 6,000 emails/monthly (Daily 200 emails limit): price Free
  • 30,000 emails/monthly: Price $8.69/m
  • 30,000 emails/monthly (Extra Features): Price $18.86/m
  • 60,000 emails/monthly: Price $17.06/m
  • 60,000 emails/monthly (Extra Features): Price $37.76/m
  • 150,000 emails/monthly: Price $62.06/m
  • 150,000 emails/monthly (Extra Features): Price $87.26/m
  • 450,000 emails/monthly: Price $150.26/m
  • 450,000 emails/monthly (Extra Features): Price $206.96/m
  • 900,000 emails/monthly: Price $300.56/m
  • 900,000 emails/monthly (Extra Features): Price $359.06/m
  • Custom pricing after 900,000+ emails

Mailjet Monthly Fee (No Discount)

  • 6,000 emails/monthly (Daily 200 emails limit): price Free
  • 30,000 emails/monthly: Price $9.65/m
  • 30,000 emails/monthly (Extra Features): Price $20.95/m
  • 60,000 emails/monthly: Price $18.95/m
  • 60,000 emails/monthly (Extra Features): Price $41.95/m
  • 150,000 emails/monthly: Price $68.95/m
  • 150,000 emails/monthly (Extra Features): Price $96.95/m
  • 450,000 emails/monthly: Price $166.95/m
  • 450,000 emails/monthly (Extra Features): Price $229.95/m
  • 900,000 emails/monthly: Price $333.95/m
  • 900,000 emails/monthly (Extra Features): Price $398.95/m
  • Custom pricing after 900,000+ emails

5. MailerLite

Mailerlite Email Marketing Service

Mailerlite is another affordable email marketing service that is new in the game. It comes with a drag and drop editor to create responsive emails.

You can use built-in newsletter templates from the MailerLite template gallery, create landing pages, pop-up forms, and embedded forms.

It can be easily integrated with popular e-commerce platforms such as WooCommerce, Shopify, EasyStore, and many others.

Mailerlite Top Features

Drag & Drop Newsletter Editor Email Automation
Custom HTML Editor RSS Campaigns
Rich Text Editor Deliver by Timezone
Newsletter templates Auto Resend
Built-in photo editing A/B Split Testing
File Manager Segmentation
Mobile-Friendly Email Newsletters Personalization
Ecommerce Campaigns Interest Groups (Tagging)
Pop-up Subscribe Forms Email Newsletter Reports
Landing Pages Click maps
Embedded Signup Forms Opens by Location
Subscriber Management Integrations
Unsubscribe Page Builder Developer API

Mailerlite Price

Mailerlite Price

They charge on the number of subscribers. You can send unlimited emails monthly when you use any of their paid plans, there is no sending limit.

You can also avail a discount if you pay annually. However, in the given list, I have included only a monthly price.

Subscribers Monthly Cost Emails per Month Features
1 – 1,000 Free 12,000 Limited
1 – 1,000 $10 Unlimited All Features
1,001 – 2,500 $15 Unlimited All Features
2,501 – 5,000 $30 Unlimited All Features
5,001 – 10,000 $50 Unlimited All Features

6. Sendy

Sendy Email Marketing Service

This platform is quite different than its competitors. One of the top features is Sendy is a self-hosted email newsletter application.

It lets you send trackable emails via Amazon Simple Email Service (SES). It is definitely the cheapest email marketing service on this list.

You only need to pay a one-time fee of $59 and that’s it. They won’t charge you anything. However, to send emails you have to use Amazon SES which costs $1 per 10,000 emails.

This is a great service but installation and management could be a little difficult for end-user. So, you could even hire Sendy’s support team to set up your account. Let’s see which features they provide at that price point.

Sendy Top Features

Amazon SES
Reports Two-factor authentication
Manage multiple client accounts Mass add, delete or unsubscribe users
Autoresponders Ready to use subscription form
List segmentation Store templates
List and subscribers management Google Analytics support
Custom fields Google reCAPTCHA support
Bounce, complaint, & unsubscribe handling Personalization tags
Integrates with many popular apps Import lists without re-confirmation
Setup custom domains Send emails with attachments
Fast multi-threaded sending Blacklist for emails and/or domains
GDPR features Use any other SMTP services
Translation ready Single or double opt-in & opt-out

Sendy Price

Sendy Price

Since it doesn’t offer any plans, the pricing for Sendy is simple. I have included a complete setup fee.

  • $59 fee for unlimited Sendy use
  • Amazon SES $1 for each 10,000 emails
  • Installation fee for Sendy $79

7. CakeMail

Cakemail Email Marketing Service

Another affordable solution to your email marketing needs, CakeMail is comparatively new in the game.

It’s a great tool for generating and designing newsletters for your client list, featuring your news, Images, texts, and customize templates from a wide selection of themes.

For small business owners and individual content creators, this could be a valuable service. However, it is limiting in features if you compare it to some more feature-rich alternatives in this list.

Top CakeMail Features

Here are some of the top features which you will get with every membership plan.

Drag and Drop Editor A/B Testing
Library of content blocks List Segmentation
Create groups Document Library
Contact Management Real-time Email Editor
Mailing List Management Click Map
Spam Check Email Scheduling
Template Management Predesigned Email Templates

CakeMail Price

Cakemail Price

CakeMail Charges based on the number of subscribers. It doesn’t offer a free plan which its competitors offer but it comes with a free 30-day trial without adding a credit card.

  • Free 30-day trial. No credit card required
  • 500 subscribers $8/monthly or $77/year
  • 1,000 subscribers $12/monthly or $115/year
  • 2,500 subscribers $24/monthly or $230/year
  • 5,000 subscribers $39/monthly or $374/year
  • 10,000 subscribers $59/monthly or $566/year
  • 25,000 subscribers $119/monthly or $1142/year

8. Moosend

Moosend Email Marketing Service

Moosend is also an affordable email marketing service. It comes with more features than some of its direct competitors such as CakeMail.

Moosend is an email marketing software that enables users to send triggered campaigns based on subscriber behavior.

Moosend pricing is based on the number of subscribers in an account. You can upgrade to new plans as soon as you reach limits.

Moosend Top Features

Easy to use Drag and Drop Editor Custom Automated Workflows
Email Marketing Automation Pre-built Workflow Templates
Advanced Segmentation Easy Website Integration
Powerful Real-time Analytics Accurate Reporting
Manage Members Cart Abandonment
Custom Fields Product Recommendations
Segmentation Email Analytics Overview
Custom Opt-in Forms Recipient Activity
Drag and Drop Campaign Editor Activity Over Time
Design your own templates Link Performance
Newsletter templates Email Client & Mobile Device Tracking
Personalized content Activity By Location
Scheduled Delivery Export Reports to Excel
Convert More Leads API integrations
Recover Abandoned Carts SMTP

Moosend Price

Moosend Price

Moosend charges based on the number of subscribers. They also offer a free account that you can use to add 1,000 subscribers and send unlimited emails each month. All of their free or paid plans can send unlimited emails monthly.

Their monthly plans are also quite affordable. You can pay either monthly, yearly, or half-yearly. They offer discounts when you pay a half-yearly or yearly fee at once.

Monthly Payment No Discounts

  • Up to 1,000 subscribers: Price Free
  • Up to 2,000 subscribers: Price $10
  • Up to 3,000 subscribers: Price $20
  • Up to 5,000 subscribers: Price $30
  • Up to 8,000 subscribers: Price $40
  • Up to 10,000 subscribers: Price $55

They offer many plans up to 1,000,000 subscribers: Price $3,650

Half-yearly Payment 15% Discount

  • Up to 1,000 subscribers: Price Free
  • Up to 2,000 subscribers: Price $8
  • Up to 3,000 subscribers: Price $17
  • Up to 5,000 subscribers: Price $25
  • Up to 8,000 subscribers: Price $34
  • Up to 10,000 subscribers: Price $46

They offer many plans for up to 1,000,000 subscribers: Price $3,102

Yearly Payment 20% Discount

  • Up to 1,000 subscribers: Price Free
  • Up to 2,000 subscribers: Price $8
  • Up to 3,000 subscribers: Price $16
  • Up to 5,000 subscribers: Price $24
  • Up to 8,000 subscribers: Price $32
  • Up to 10,000 subscribers: Price $44

They offer many plans for up to 1,000,000 subscribers: Price $2,920

I hope you found the right email marketing service you were looking for on this list. Read my article on how to promote your business with content marketing.

If you need help with SEO or reputation management then please feel free to send me a message.

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