Best Affordable Email Marketing Services to Grow Your List

Best Affordable Email Marketing Services in 2019 to Grow Your List

Email marketing is the most powerful way to get in touch with your audience. Are you using an email marketing software that costs a fortune? If yes then check out my list of best affordable email marketing services.

You can use any of them and save a lot of money. I will include the price and features of each email marketing service.

For beginners, I think it is important to understand how powerful email marketing can be for your business. If you’re not utilizing it now, you are losing a lot of customers.

Social media and other traffic channels work solid, but you don’t have control over them.

What is Email Marketing?

It is a marketing practice of sending various types of content to a list of subscribers via email. To send those emails, we use email marketing services such as MailChimp, Aweber, etc..

Email marketing help businesses generate website traffic, leads, and sales. 86% of professionals prefer to use email when communicating for business purposes. It is an effective way to market your brand, product, content, or services.

Best Affordable Email Marketing Services List

Here is a list of the best and affordable email marketing services. Whether you send thousands of emails per month or in millions any of these services are effective.

1. MailChimp

MailChimp Email Marketing Service

I kept it on number 1 because of the popularity of this service. MailChimp is one of the most used email marketing services.

MailChimp is quite easier to use for beginners because of amazing documentation and thoughtful UX.

If you have trouble understanding a particular feature, you can find a lot of helpful tutorials on their knowledge base.

I would recommend MailChimp if you are new to email marketing.

MailChimp Top Features
Email BeamerRSS-to-Email
Email DesignerDelivery by Time Zone
Email TemplatesA/B Testing
IntegrationsMailChimp Coupon Scanner
Merge TagsMailChimp Editor
Multi-User AccountsMailChimp Mobile
Custom FormsMailChimp Snap
Segmentation and GroupsMailChimp VIPs
Subscriber ProfilesMobile Signup Forms
AutomationSMS for Events
Spam Filter DiagnosticsCampaign Archives
Email DeliverySocial Profiles
GeolocationSocial Sharing
Email Client TestingReports

MailChimp Price

MailChimp Price

MailChimp allows a free plan for their new users. This is especially good for beginners. With MailChimp free plan you can add up to 2,000 subscribers and send 12,000 emails monthly.

The free plan allows you to have up to 2,000 subscribers and send up to 12,000 emails per month. Once you’ve exceeded these numbers you’ll want to upgrade to the Grow or Pro plan.

MailChimp Paid Plans:

  • Up to 5,000 subscribers: $50 per month
  • Up to 10,000 subscribers: $75 per month
  • Up to 25,000 subscribers: $150 per month
  • Up to 52,000 subscribers: $250 per month

If this sounds too costly for you then check out other MailChimp alternatives below.

2. AWeber

AWeber Email Marketing Service

Aweber charges based on the number of subscribers your list has. They don’t offer a free program like MailChimp or other email marketing tools.

Still, you can sign up for a 30 day trial period for free. After that, you have to pay to use their service.

The backbone of AWeber’s appeal is its dedication to helping you use their stuff. They’re equipped with a friendly support team that’s available 12 hours per day, 5 days a week.

AWeber Top Features

Here are some of the top features of Aweber. Please note each plan offer different features, so for more accurate feature details you can check features on their site.

Drag and Drop EditorHTML Templates
Email AutomationTagging
Split TestingAutoresponder Follow-Ups
RSS to EmailIntegrations with many online tools
Mobile responsive Sing Up FormsConnect 3rd-party integrations with Email API
Mobile AppSubscriber segmentation
Email performance analyticsLeading deliverability rate

AWeber Price

AWeber Price

Now, let’s check its price. Aweber pricing is competitive but they don’t support long term basic freemium plans as their competitors.

Their pricing is based on the number of subscribers you have. And you can send unlimited emails in all the plans.

  • Free trial for 30 days – all the features included
  • $19/mo 500 subscribers – unlimited emails
  • $29/mo 2,500 subscribers – unlimited emails
  • $49/mo 5,000 subscribers – unlimited emails
  • $69/mo 10,000 subscribers – unlimited emails
  • $149/mo 25,000 subscribers – unlimited emails
  • Custom pricing after 25,000+ subscribers

3. Sendinblue

Sendinblue Email Marketing Service

Sendinblue offers email marketing, SMS marketing, and chat integration services. It is one of the industry-leading email marketing services.

A basic free membership can be used to send 300 emails/day. The good thing is, you can add unlimited contacts. Sendinblue charge on email sends, unlike other competitors who charge base on the number of subscribers.

Top Sendinblue Features

Here are some of the top features of Aweber. Please note that each plan offers different features, so for more accurate feature details you can check features on their site.

Mobile-friendly email designerLanding page builder
Email template libraryTransactional email and SMS sending
Email & SMS personalizationCore API features
SMS marketingAdvanced templating language
A/B testingNo daily sending limit
No daily sending limitDedicated IP included
Remove Sendinblue logoWorkflow editor
Send time optimizationPage tracking
Facebook adsMarketing automation workflows
ChatGeography & device reporting
Retargeting adsHeat map reporting
Unlimited contacts & detailsAdvanced open & click stats
Advanced segmentationAPI & plugins
Customizable signup formsSSO & SAML
Sales CRMService Level Agreement (SLA)

Sendinblue Price

Sendinblue Price

It is fairly affordable for a small business owner to satisfy their email marketing needs. Sendinblue is one of the well-known names in email marketing. Here are pricing details for Sendinblue.

  • Free plan 300 email/day with unlimited contacts
  • Lite plan: $25/mo, send 40,00 emails monthly
  • Essential plan: $39/mo, send 60,000 emails monthly
  • Premium plan: $66/mo, send 120,000 emails monthly
  • Custom pricing after premium plan

4. Mailjet

Mailjet Email Marketing Service

It is perhaps the most affordable solution to your marketing needs. It’s paid plan starts at only $8.69 a month. They also offer transactional emails and Transactional SMS services which could further improve your marketing game.

So what is a transactional email?

It is an email that sent to a recipient after an action such as account creation notifications, password resets, purchase receipts, and other account notifications.

Other than that, you can use Mailjet other features.

Top Mailjet Features

Please note that all the features are different base on the plan you choose. For the ease of understanding, I compiled all the features in a single table.

Collaboration ToolkitTransactional emailAPI Integration
Subscribtion formsA/B Testing
email template galleryReal-time Analytics
drag-and-drop email builderDedicated IP
contact segmentationEmail Automation
Transactional SMSCustom reports

Mailjet Price

Mailjet Price

It is quite affordable email marketing service suitable for individual creators and small business sites. You can store unlimited contacts in your list whether you use their free account or a paid plan.

Mailjet charge based on the number of emails sent each month rather than the number of subscribers. Also, there’s no daily sending limit on any account.

You can pay a monthly fee or pay an annual fee at a 10% discount on all the plans. I’m going to divide both of these plans:

Mailjet Annual Fee (10% Discount)

  • 6,000 emails/monthly (Daily 200 emails limit): price Free
  • 30,000 emails/monthly: Price $8.69/m
  • 30,000 emails/monthly (Extra Features): Price $18.86/m
  • 60,000 emails/monthly: Price $17.06/m
  • 60,000 emails/monthly (Extra Features): Price $37.76/m
  • 150,000 emails/monthly: Price $62.06/m
  • 150,000 emails/monthly (Extra Features): Price $87.26/m
  • 450,000 emails/monthly: Price $150.26/m
  • 450,000 emails/monthly (Extra Features): Price $206.96/m
  • 900,000 emails/monthly: Price $300.56/m
  • 900,000 emails/monthly (Extra Features): Price $359.06/m
  • Custom pricing after 900,000+ emails

Mailjet Monthly Fee (No Discount)

  • 6,000 emails/monthly (Daily 200 emails limit): price Free
  • 30,000 emails/monthly: Price $9.65/m
  • 30,000 emails/monthly (Extra Features): Price $20.95/m
  • 60,000 emails/monthly: Price $18.95/m
  • 60,000 emails/monthly (Extra Features): Price $41.95/m
  • 150,000 emails/monthly: Price $68.95/m
  • 150,000 emails/monthly (Extra Features): Price $96.95/m
  • 450,000 emails/monthly: Price $166.95/m
  • 450,000 emails/monthly (Extra Features): Price $229.95/m
  • 900,000 emails/monthly: Price $333.95/m
  • 900,000 emails/monthly (Extra Features): Price $398.95/m
  • Custom pricing after 900,000+ emails

5. MailerLite

Mailerlite Email Marketing Service

Mailerlite is another affordable email marketing service that is new in the game. It comes with a drag and drop editor to create responsive emails and you can also use newsletter templates from their template gallery.

You can create landing pages, pop-ups, and embedded forms too. You can connect MailerLite to a lot of E-commerce platforms such as WooCommerce, Shopify, EasyStore, and more…

Mailerlite Top Features

Drag & Drop Newsletter EditorEmail Automation
Custom HTML EditorRSS Campaigns
Rich Text EditorDeliver by Timezone
Newsletter templatesAuto Resend
Built-in photo editingA/B Split Testing
File ManagerSegmentation
Mobile-Friendly Email NewslettersPersonalization
Ecommerce CampaignsInterest Groups (Tagging)
Pop-up Subscribe FormsEmail Newsletter Reports
Landing PagesClick maps
Embedded Signup FormsOpens by Location
Subscriber ManagementIntegrations
Unsubscribe Page BuilderDeveloper API

Mailerlite Price

Mailerlite Price

They charge on the number of subscribers. You can send unlimited emails monthly when you use any of their paid plans, there is no sending limit.

You can also avail a discount if you pay annually. However, in the given list, I have included only a monthly price.

SubscribersMonthly CostEmails per MonthFeatures
1 – 1,000Free12,000Limited
1 – 1,000$10UnlimitedAll Features
1,001 – 2,500$15UnlimitedAll Features
2,501 – 5,000$30UnlimitedAll Features
5,001 – 10,000$50UnlimitedAll Features

6. Sendy

Sendy Email Marketing Service

Sendy is a self-hosted email newsletter application that lets you send trackable emails via Amazon Simple Email Service (SES). It is definitely the cheapest email marketing service on this list.

You only need to pay a one-time fee of $59 and that’s it. They won’t charge you anything. However, to send emails you have to use Amazon SES which costs $1 per 10,000 emails.

This is a great service but installation and management could be a little difficult for end-user. So, you could even hire Sendy’s support team to set up your account. Let’s see which features they provide at that price point.

Sendy Top Features

Amazon SES
ReportsTwo factor authentication
Manage multiple client accountsMass add, delete or unsubscribe users
AutorespondersReady to use subscribtion form
List segmentationStore templates
List and subscribers managementGoogle Analytics support
Custom fieldsGoogle reCAPTCHA support
Bounce, complaint, & unscribe handlingPersonalization tags
Integrates with many popular appsImport lists without re-confirmation
Setup custom domainsSend emails with attachements
Fast multi-threaded sendingBlacklist for emails and/or domains
GDPR featuresUse any other SMTP services
Translation readySingle or double opt-in & opt-out

Sendy Price

Sendy Price

Since it doesn’t offer any plans, the pricing for Sendy is simple. I have included a complete setup fee.

  • $59 fee for unlimited Sendy use
  • Amazon SES $1 for each 10,000 emails
  • Installation fee for Sendy $79

7. CakeMail

Cakemail Email Marketing Service

Another affordable solution to your email marketing needs. CakeMail is comparatively new in the game.

It’s a great tool for generating and designing newsletters for your client list, featuring your news, Images, texts and customize templates from a wide selection of themes.

It is a great service for small business and individual content creators. However, it is limiting in features if you compare it to some more feature-rich alternatives in this list.

Top CakeMail Features

Here are some of the top features which you will get with every membership plan.

Drag and Drop EditorA/B Testing
Library of content blocksList Segmentation
Create groupsDocument Library
Contact ManagementReal-time Email Editor
Mailing List ManagementClick Map
Spam CheckEmail Scheduling
Template ManagementPredesigned Email Templates

CakeMail Price

Cakemail Price

CakeMail Charges based on the number of subscribers. It doesn’t come with a free plan as some of their competitors offers. But it comes with a free 30-day trial without adding a credit card.

  • Free 30-day trial. No credit card required
  • 500 subscribers $8/monthly or $77/year
  • 1,000 subscribers $12/monthly or $115/year
  • 2,500 subscribers $24/monthly or $230/year
  • 5,000 subscribers $39/monthly or $374/year
  • 10,000 subscribers $59/monthly or $566/year
  • 25,000 subscribers $119/monthly or $1142/year

8. Moosend

Moosend Email Marketing Service

Moosend is also an affordable email marketing service. It comes with more features than some of their direct competitors such as CakeMail.

Moosend is an email marketing software that enables users to send triggered campaigns based on subscriber behavior.

Moosend pricing is based on the number of subscribers a user has. Prices can range from $0 (up to 1,000 subscribers) to $3,650/month (up to 1 million subscribers).

Moosend Top Features

Easy to use Drag and Drop EditorCustom Automated Workflows
Email Marketing AutomationsPre-built Workflow Templates
Advanced SegmentationEasy Website Integration
Powerful Real time AnalyticsAccurate Reporting
Manage MembersCart Abandonment
Custom FieldsProduct Recommendations
SegmentationEmail Analytics Overview
Custom Opt-in FormsRecipient Activity
Drag and Drop Campaign EditorActivity Over Time
Design your own templatesLink Performance
Newsletter templatesEmail Client & Mobile Device Tracking
Personalized contentActivity By Location
Scheduled DeliveryExport Reports to Excel
Convert More LeadsAPI integrations
Recover Abandoned CartsSMTP

Moosend Price

Moosend Price

Moosend charge based on the number of subscribers. They also offer a free account which you can use to add 1,000 subscribers and send unlimited emails each month. All of their free or paid plans can send unlimited emails monthly.

Their monthly plans are also quite affordable. You can pay either monthly, yearly or half-yearly. They offer discounts when you pay a half-yearly or yearly fee at once.

Monthly Payment No Discounts

  • Up to 1,000 subscribers: Price Free
  • Up to 2,000 subscribers: Price $10
  • Up to 3,000 subscribers: Price $20
  • Up to 5,000 subscribers: Price $30
  • Up to 8,000 subscribers: Price $40
  • Up to 10,000 subscribers: Price $55

They offer many plans up to 1,000,000 subscribers: Price $3,650

Half-yearly Payment 15% Discount

  • Up to 1,000 subscribers: Price Free
  • Up to 2,000 subscribers: Price $8
  • Up to 3,000 subscribers: Price $17
  • Up to 5,000 subscribers: Price $25
  • Up to 8,000 subscribers: Price $34
  • Up to 10,000 subscribers: Price $46

They offer many plans up to 1,000,000 subscribers: Price $3,102

Yearly Payment 20% Discount

  • Up to 1,000 subscribers: Price Free
  • Up to 2,000 subscribers: Price $8
  • Up to 3,000 subscribers: Price $16
  • Up to 5,000 subscribers: Price $24
  • Up to 8,000 subscribers: Price $32
  • Up to 10,000 subscribers: Price $44

They offer many plans up to 1,000,000 subscribers: Price $2,920

I hope you found the email marketing service you were looking for on this list. If you know more affordable email marketing services please feel free to let me know in the comments.

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