Facebook Pixel installation for Shopify stores is pretty simple. However, you might encounter some minor problems.
Are you facing errors when installing Pixel on your site such as ‘No activity yet’ or “We haven’t received any activity from your Pixel in this time frame.’ then here are a couple of things that you can do fix those problems.
How does Pixel work?
Facebook Pixel divides data into events and each event fires (start) when a user performs an action on the site. You can use this data to retarget specific users in your Facebook ads. This helps to improve the conversion rate on your site and make people trust your store even more.
If you haven’t set up Facebook Pixel yet then check out my post on how to set up Facebook Pixel on Shopify.
Let’s quickly check out some of the solutions to connect Facebook Pixel with your Shopify store.
1- Stop Ad Block program
If you’re using an ad block software or browser extension then make sure to turn it off. Sometimes ad blockers stop advertising programs to work properly.
It is worth a shot. When I use a browser extension such as adblocker or Ghostery it stops Google Ads and Facebook Ads from working properly.
2- Double-Check Your Installation
If you still not see any activity on your Pixel then check out Facebook help page to add Pixel to your store. Sometimes we forget steps that are necessary to make things work properly.
However, if your issue still not resolved then check out the next solution.
3- Did you add base code correctly?
If you installed the pixel using code on your website, make sure everything between the tags exactly matches your pixel base code. If it is different than your base code then quickly make changes to the base code.
4- Use the Facebook Pixel Helper
If your issue is still not fixed then try this method.
You should check if the correct events are firing throughout your Shopify store.
Download the Facebook Pixel Helper extension for Chrome or Firefox. Now, log into your Shopify store and browse your store. After each page visit, you should click on the ‘Facebook Pixel Helper’ extension icon.
Note: When a website has a Facebook Pixel installed the ‘< / >‘ icon in your browser turns blue and a small badge will appear indicating the number of pixels found on the page.
It will tell you exactly what problems your installation has and how to fix them.
Let me know in the comments if you had this problem and fixed it in any other way.
If you find this post useful then check out my post about how to boost your Shopify store sales.