Best Social Media Tools to Research Your Competitors

10 Best Social Media Competitor Analysis Tools You Should Use

If you are not using social media channels to attract traffic to your website, you might be losing a lot of business. In this post, I am going to share with you the best social media competitor Analysis tools. These social media tools will help you create a better strategy and get social traffic.

Competitors research can make your social media marketing strategy 10x stronger. It also helps to make a lot of other business decisions because if things are working for other brands, they might work for you too.

You can collect important information by using social media competitor analysis tools. And if you play your cards right, it could definitely help you in bringing more customers.

According to Pew Research Center “Around 69% of U.S. adults use Facebook. 74% of those users visit at least once a day”.

Mobile widely used online social media platforms 2019

So, having a solid social media strategy improve your brand reach to the new audience. Let’s check out some of the best social media competitor analysis tools.

1. Social Blade

Social Blade social media analytics tool

It is a complete social media analysis tool that covers all the major social networking platforms.

Social Blade can track user statistics for YouTube, Twitch, Instagram, and Twitter.

You just simply enter the username of your competitor and it will provide you all their following, engagement rate, estimated earning, and a lot more helpful information.

2. Fanpage Karma

Fanpage Karma Social Media Tool

Keep track of your social media channels day by day and measure your success.

Analyze engagement, best times for posting, best topics, types of posts and way more. Not just for your own page but for all competitors’ pages as well.

You can analyze Twitter, Instagram, YouTube, LinkedIn and Facebook pages of your social competitors.

You can even cross-compare multiple competitors posts, publishing times, and engagement rates.

3. Sprout Social

Sprout Social: Social Media Tool

Sprout Social is an excellent social competitor research tool.

You can find out data from Twitter Trends, Facebook pages, Facebook competitors, Twitter competitors, Instagram competitors, and LinkedIn pages.

It is a feature-rich social media tool so you can use it for various social media purposes. Such as automating and scheduling posts and building multiple reports.

4. LikeAlyzer

Likealyzer - Increase your Facebook Performance

It is a Facebook-specific social media competitor analysis tool. So, you won’t be able to research other social media channels of your competitors.

Simply enter any of your competitor’s Facebook page URL or username and it will generate you a report.

It is a free social media competitor analysis tool so you can easily give it a try. It provides you data about how frequently a page is publishing content, engagement rate, response rate, publishing activity levels and more. This data might also help you set up Facebook retargeting ads.


Influencer Marketing Software

It is a social media influencer research tool. However, you can use it to find top influencers in your niche, and identify which brands they are promoting.

You can use this data in your social media competitor research report. In the future, you could use those influencers to promote your own business.

Easily find influencers in any category and location in the world across Instagram, Twitter, Youtube and blogs with Klear’s influencer marketing software.

6. Semrush

Semrush competitive research tool kit

Semrush is one of the best SEO tools. Also, you can use it to research your social media competitor’s strategy.

Semrush is a multiple purpose tool. It can help you in finding out SEO competitors backlinks, research PPC keywords, social media analytics, and social media competitor research.

You can track competitors across Facebook, Twitter, Instagram, Pinterest, and YouTube.

You can keep an eye out for what content competitors are posting, publishing frequency, schedule weekly reports, and their top-performing posts.

7. Twitonomy

Twitonomy: Twitter #analytics and much more...

It is a Twitter-specific competitor research tool. So, you won’t be able to track other social platforms of your competitors.

Twitonomy can provide detailed analytics on anyone’s tweets, retweets, replies, mentions, and hashtags.

You can use it to find a lot of useful data related to any of your competitor’s Twitter account.

Some of the features are available only for premium users.

8. Quintly

Quintly social media analysis tool

With Quintly, you can research your social media competitors and gather analytics.

This tool can provide you competitors data from Instagram, Twitter, Facebook, YouTube, LinkedIn, and Pinterest.

There is a dedicated analytics tool which you can use to compare your overall social media strategy.

Simply add all your social media competitor pages or profiles, and they will import all the available data to your dashboard.

Then you can use this data to compare your own performance with your social media competitors.

9. Brandwatch

Brandwatch social media intelligence tool

Perform a competitor analysis against all of your social media competitors. With Brandwatch Analytics, you can analyze your competitors extensively.

You’ll be able to track reach, sentiment, conversations, and topics over time, getting data from a whole range of social sites.

Brandwatch makes it simple to find groups of people based on what matters to you. It is a helpful tool to research competitors and find social media influencers.

10. Rival IQ

Rival IQ competitive social media analytics

Rival IQ is another great social media analytics tool. By using Rival IQ you can quickly check competitors followers, publishing times, engagement rate, and top social posts.

Also, you can research their paid social strategy as what content they are using to attract leads, signups, and customers.

Rival IQ can be used to track competitors data from Facebook, Instagram, Twitter, and Pinterest.

All of these social media competitor analysis tools will help you reach your audience. This data is useful only when you know what to do with that data. These tools have good documentation with a few tests you could easily find out the important KPIs that you need to track against your competitors.

If you need help with SEO or reputation management then please feel free to send me a message.

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