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If you are not using social media channels to attract website traffic, you might lose a lot of business. I will share the best social media competitor Analysis tools in this post. These social media tools will help you create a better strategy and get social traffic.
Competitors’ research can make your social media marketing strategy 10x stronger. It also helps to make many other business decisions because if things work for other brands, they might also work for you.
You can collect important information by using social media competitor analysis tools. And if you play your cards right, it could help bring more customers.
According to Pew Research Center, “Around 69% of U.S. adults use Facebook. 74% of those users visit at least once a day”.
So, having a solid social media strategy improves your brand’s reach to the new audience. Let’s check out some of the best social media competitor analysis tools.
1. Social Blade
It is a complete social media analysis tool that covers all the major social networking platforms.
Social Blade can track user statistics for YouTube, Twitch, Instagram, and Twitter.
You enter the username of your competitor, and it will provide you with all their following, engagement rate, estimated earnings, and a lot more helpful information.
2. Fanpage Karma
Keep track of your social media channels daily and measure your success.
Analyze engagement, best times for posting, best topics, types of posts, and way more. Not just for your page but all competitors’ pages.
You can analyze your social competitors’ Twitter, Instagram, YouTube, LinkedIn, and Facebook pages.
You can cross-compare multiple competitors’ posts, publishing times, and engagement rates.
3. Sprout Social
Sprout Social is an excellent social competitor research tool.
You can find data from Twitter Trends, Facebook pages, Facebook competitors, Twitter competitors, Instagram competitors, and LinkedIn pages.
It is a feature-rich social media tool for various social media purposes. Such as automating and scheduling posts and building multiple reports.
It is a Facebook-specific social media competitor analysis tool. So, you won’t be able to research other competitors’ social media channels.
Enter any of your competitor’s Facebook page URL or username, and it will generate a report.
It is a free social media competitor analysis tool, so you can quickly try it. It provides data on how frequently a page is publishing content, engagement rate, response rate, publishing activity levels, and more. This data might also help you set up Facebook retargeting ads.
It is a social media influencer research tool. However, you can use it to find top influencers in your niche and identify which brands they are promoting.
You can use this data in your social media competitor research report. In the future, you could use those influencers to promote your business.
Use Klear’s influencer marketing software to quickly find influencers in any category and location across Instagram, Twitter, Youtube, and blogs.
Semrush is one of the best SEO tools. Also, you can use it to research your social media competitor’s strategy.
Semrush is a multiple-purpose tool. It can help you find SEO competitor’s backlinks, research PPC keywords, social media analytics, and competitor research.
You can track competitors across Facebook, Twitter, Instagram, Pinterest, and YouTube.
You can keep an eye out for what content competitors are posting, publishing frequency, schedule weekly reports, and their top-performing posts.
It is a Twitter-specific competitor research tool. So, you won’t be able to track other social platforms of your competitors.
Twitonomy can provide detailed analytics on anyone’s tweets, retweets, replies, mentions, and hashtags.
You can use it to find valuable data related to any of your competitor’s Twitter accounts.
Some of the features are available only for premium users.
With Quintly, you can research your social media competitors and gather analytics.
This tool can provide competitors’ data from Instagram, Twitter, Facebook, YouTube, LinkedIn, and Pinterest.
There is a dedicated analytics tool that you can use to compare your overall social media strategy.
Add all your social media competitor pages or profiles, and they will import all the available data to your dashboard.
Then you can use this data to compare your performance with your social media competitors.
Perform a competitor analysis against all of your social media competitors. With Brandwatch Analytics, you can analyze your competitors extensively.
You’ll be able to track reach, sentiment, conversations, and topics over time, getting data from various social sites.
Brandwatch makes it simple to find groups of people based on what matters to you. It is a helpful tool for researching competitors and finding social media influencers.
10. Rival IQ
Rival IQ is another great social media analytics tool. Using Rival IQ, you can quickly check competitors’ followers, publishing times, engagement rate, and top social posts.
Also, you can research their paid social strategy for their content to attract leads, signups, and customers.
Rival IQ can track competitors’ data from Facebook, Instagram, Twitter, and Pinterest.
These social media competitor analysis tools will help you reach your audience. This data is valid only when you know what to do with that data. These tools have good documentation with a few tests; you could easily find the important KPIs you need to track against your competitors.