Most businesses these days trying to attract new customers through the Internet. There are a lot of ways a small business can be promoted online. However, in this article, we are going to talk about creating an SEO strategy for your small business. SEO is crucial for any business to get a lot of new customers from the search. That’s why the most important step before starting your SEO to have a solid strategy.
Every small business faces a few basic problems which are usually identical. Like most business owners think about SEO, when their website is live on the Internet, but they are not receiving any organic search traffic.
Wouldn’t it be better if they took care of the SEO part earlier? SEO strategy would save your business website from future SEO failures.
Strategy without tactics is the slowest route to victory.
Tactics without strategy are the noise before defeat.
By following this article, you will learn how you can create a basic SEO strategy for your small business website. To save your online business from future SEO failures, you should apply these methods to develop an SEO strategy.
You can also hire a freelance SEO consultant, who has several years of SEO experience.
1. Keyword research
Whenever you start an SEO campaign, keywords should be your first priority. Without keywords, you cannot define your business to potential buyers. Or perhaps you cannot even find out who your potential buyers are.
Keyword research will help you get the most out of your SEO campaign. Without proper keyword structure, your website will not show up to your target audience. That will not do any good to your online business.
Choosing the right keywords for your website is actually a simple process. You can use a variety of tools to find keywords for your website pages. Here are the best free keyword research tools which will get you started.
2. SEO competition Analysis
One of the most important activities for any SEO campaign is the initial competition analysis. Competition analysis will give you insights into your competition’s SEO strategies.
This will help you greatly to develop an SEO campaign for your business.
There are some great tools which you can use to find competitors SEO data. Also, you can use your own SEO experience and common sense to analyze their website, content and SEO.
For those of you who prefer it the easy way, here are some great SEO competition research and analysis tools that will help you find great SEO information to develop an SEO strategy.
3. Website Structure for SEO
When it comes to SEO, website structure can give a boost in search ranking. It is also beneficial to improve the user experience of your website.
Your website will be easier to navigate for the user. So what exactly should you do to develop a great site structure?
- Create a plan, what pages and categories you would write about.
- Design a website header and footer menu and make sure every page and category is linked together properly.
- Use internal links between the pages and posts of your website.
- Make sure to add a nofollow attribute to all external links.
- If you are using WordPress, then use similar posts plugins or manually add similar posts at the end of each blog posts.
4. Target audience
Define your target audience. If you can find out potential buyers through sending questionnaires and social networking, this will give your business an upper hand to your competition.
Your target audience is a defined set of people who you are marketing your product to.
You should target a specific community like if you are selling bicycles, you can find out through researching sports and related vehicle forums, what kind of people are interested in buying a bicycle. Let’s say people who are more into fitness are also into buying bicycles. Then you have to target that audience throughout your website copy and landing pages.
5. Local business directories
Every small business especially the ones which are targeting local audience should submit their website to top business directories.
Please check out this local SEO guide to improve ranking.
A business listing usually contains your business Name, Address and phone number (NAP) along with other necessary details.
There are a lot of websites like Yelp, Foursquare, and Better Business Bureau where local businesses can submit local business listings. Read this restaurant SEO guide to explore this topic further.
For SEO purposes, you should find out local business directories which accept business websites submissions. It is great to increase your ranking in search and in Google maps.
Besides, there might be some people who were searching for businesses in those directories. You can find good leads as well.
How Much Should Small Business SEO Cost?
If you are busy managing your business, it won’t be possible for you to gather knowledge about SEO and implementing it consistently. You can find a lot of local marketing agencies who could easily help you take care of SEO of your small business. They cost differently from one region to another. For example, if you live in a western country, the cost of hiring an agency would be quite higher. On the other hand, if you don’t have a budget you can always hire someone using Upwork and Fiverr.
I hope this will give you a great start to develop an awesome SEO strategy for your small business website. If you like this post, then make sure to check out this small business SEO guide too.