A stellar online reputation helps your business or achieving career goals. I know it looks like an impossible task to play with search results. However, I think anyone can easily fix their online reputation by following this simple guide.
What is Online Reputation Repair?
Online Reputation Repair is a process of pushing down and removing negative information from search results for a person’s or brand keyword. To repair Internet reputation, it is necessary to maintain a great reputation in Google search results. This helps brands to gain trust from their potential customers or hiring managers if you are an individual.
You can remove negative search results or push them down by using the simple strategies mentioned in this post.
Online brand reputation determines conversion rates just as much as content and search rankings. If you look from a financial point of view, reputation helps you get a job, make money, and be more influential.
An online reputation campaign could take a lot of time, hence it is important to have a strategy before start working on it.
In recent years, the concept of online reputation repair has gathered widespread interest. Because like it or not, when people want to spend their money they want to make sure they are working with someone trustworthy.
Here is How You Can Repair your damaged Online Reputation
Always consider your business name as a brand name. Prospect most likely search your brand name in Google when they heard about your business from someone. By fixing your Internet reputation you can also promote your business online.
I have helped businesses and brands repaired their damaged online reputation. I am going to share online reputation management techniques, which I find most useful when fixing reputation of my clients.
1. Right Information at The Right Time
You can control search content that appears in search results when prospects search your business name on Google.
Most businesses don’t think about online reputation management until they get negative backlinks or negative SEO content from the competition. You need to help prospects find the right information on Google search so, they can easily make a decision of doing business with you.
It is always better to be safe than sorry. It doesn’t matter if you are a thriving business or just yet started. If you want to grow your business, you should give priority to your online brand reputation.
2. Create Social Media Profiles for Your Brand
Every entrepreneur must know how to improve their brand online reputation.
Social media is a great tool for brand awareness. It will help you build trust as a business and help prospects find your business more appealing.
Social media profiles will help your business reputation in search results. When prospects search your brand name, these social profiles likely show up in top results. It doesn’t matter if you haven’t yet published content on those platforms. However, it is a good practice to post frequently on social media networks. Here are some key points to devise a social media strategy for online reputation.
- Optimize your social profiles for your brand keywords.
- Keep all your social media profiles updated regularly
- Link all your social profiles from your website
- Make sure that your profile is indexable by search engines.
3. Monitor Your Brand reputation and Keywords
You cannot always keep track of a brand and its keyword mentions by yourself. At some point, you would need to automate this process.
There are a couple of tools that can help you monitor brand mentions. Google Alerts is my personal favorite to keep track of my client’s brand mentions.
As soon as Google indexes mention a brand name, Google Alerts will send you an email. Of course, you would have to add those keywords to your Google Alerts account.
You can add multiple keywords and track them using Google Alerts. This is a simple, free and effective tool that gets the job done.
4. Create Quality Content For Your Brand reputation repair
This is a crucial part of repairing your damaged Internet reputation. Without quality content, it is nearly impossible to suppress a bad reputation. Always avoid duplicate content when creating content for website property. If you add duplicate content, your website won’t show up in Google Search.
Your job is to make sure content is written to highlight your brand or a particular keyword.
Great quality content has the potential to rank higher in search results. It doesn’t matter if your brand yet not have negative comments and angry customer feedback, but it would definitely save your brand name from future risks.
Also, it will bring organic traffic to your website which will improve business and online sales.
If you are not a good writer then you can hire people to write creative content for your business. Always look for quality over quantity.
5. Never Do Negative SEO to fix online reputation
First of all, it doesn’t work if you want to push down negative links from Google. It might result in a higher ranking of the negative search result.
It is one of the common online reputation management mistakes which can damage any brand’s reputation even further.
I always recommend my client’s to never use negative SEO unless they know the results of Negative SEO. It is the biggest SEO mistake that you can make which will ruin your reputation completely.
Negative SEO worked for people years ago, but Google’s algorithm has grown smarter since then.
If someone tells you to do negative SEO to get rid of unwanted results from search results, then they probably have no idea what they are talking about.
Hopefully, this all will get you started to repair your damaged online reputation. Every brand name and keyword has different competition so it will take some time.
Internet reputation repair is all about patience and hard work. If you are not ready for it, you should hire someone to do reputation repair for you.
If you have any questions or want my help regarding online reputation please feel free to contact me.