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A stellar online reputation helps your business achieve career goals. I know it looks like an impossible task to play with search results. However, I think anyone can quickly fix their online reputation by following this simple guide.
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What is Online Reputation Repair?
Online Reputation Repair is a process of pushing down and removing negative information from search results for a person’s or brand’s keyword. Maintaining an excellent reputation in Google search results is necessary to repair your reputation. This helps brands gain the trust of customers or hiring managers if they are individuals.
You can remove negative search results or push them down using the simple strategies mentioned in this post.
Online brand reputation determines conversion rates like content and search rankings. If you look from a financial point of view, reputation helps you get a job, make money, and be more influential.
An online reputation campaign could take a lot of time. Hence it is essential to have a strategy before starting to work on it.
In recent years, the concept of online reputation repair has gathered widespread interest. Because, like it or not, when people want to spend their money, they want to make sure they are working with someone trustworthy.
Here is How You Can Repair your damaged Online Reputation
Always consider your business name as a brand name. Prospects most likely search your brand name on Google when they hear about your business from someone. By fixing your Internet reputation, you can also promote your business online.
I have helped businesses and brands repair their damaged online reputation. I will share online reputation management techniques, which I find most helpful when fixing my clients’ reputations.
1. Right Information at The Right Time
You can control search content that appears in search results when prospects search your business name on Google.
Most businesses don’t consider online reputation management until they get harmful backlinks or negative SEO content. You need to help prospects find the correct information on Google search so they can easily decide to do business with you.
It is always better to be safe than sorry. It doesn’t matter if you are a thriving business or just yet started. To grow your business, you should prioritize your online brand reputation.
2. Create Social Media Profiles for Your Brand
Every entrepreneur must know how to improve their brand’s online reputation.
Social media is an excellent tool for brand awareness. It will help you build trust as a business and help prospects find your business more appealing.
Social media profiles will help your business reputation in search results. When prospects search your brand name, these social profiles will likely show top results. It doesn’t matter if you haven’t yet published content on those platforms. However, frequently posting on social media is a good practice. Here are some key points to devise a social media strategy for online reputation.
- Optimize your social profiles for your brand keywords.
- Keep all your social media profiles updated regularly
- Link all your social profiles from your website
- Make sure that your profile is indexable by search engines.
3. Monitor Your Brand reputation and Keywords
You cannot always keep track of a brand and its keyword mentions by yourself. At some point, you would need to automate this process.
There are a couple of tools that can help you monitor brand mentions. My favorite is Google Alerts to keep track of my client’s brand mentions.
When Google indexes mention a brand name, Google Alerts will send you an email. Of course, you would have to add those keywords to your Google Alerts account.
You can add multiple keywords and track them using Google Alerts. It is a simple, free and effective tool that gets the job done.
4. Create Quality Content For Your Brand reputation to repair
Content is a crucial part of repairing your damaged Internet reputation. Without quality content, it is nearly impossible to suppress a bad reputation. Always avoid duplicate content when creating content for website property. If you add duplicate content, your website won’t appear in Google Search.
Highlight your brand by writing content that targets negative keywords.
Excellent quality content has the potential to rank higher in search results. It doesn’t matter if your brand yet not have negative comments and angry customer feedback, but it would save your brand name from future risks.
Also, it will bring organic traffic to your website, which will improve business and online sales.
You can hire people to write creative content for your business if you are not a good writer. Always look for quality over quantity.
5. Never Do Negative SEO to fix online reputation
First, it doesn’t work if you want to push down negative links from Google. It might result in a higher ranking of the negative search result.
Negative SEO is a typical online reputation management mistake that can further damage any brand’s reputation.
I always recommend my client’s never to use negative SEO unless they know the outcomes.
Negative SEO worked for people years ago, but Google’s algorithm has grown more intelligent.
If someone recommends negative SEO to suppress search results, they likely have no idea how reputation management works.
Hopefully, this will get you started repairing your damaged online reputation. Every brand name and keyword has different competition, so it will take some time.
Internet reputation repair is all about patience and hard work. If you are not ready for it, you should hire someone to do reputation repair for you.
Don’t hesitate to contact me if you have questions or want my help regarding your online reputation.
If you're interested in working with me, get in touch.