If you are looking to improve your SEO then there’s no better way other than doing a technical SEO audit. An SEO audit will help you understand the SEO problems your website is facing and how you can fix those issues. In this post, I will share plenty of tools which you can use to understand existing website structure, SEO, content, speed, and some other important SEO ranking factors.
Why Should Your Perform a Website SEO Audit?
The simple answer is, to improve any website organic search performance you need to perform an SEO audit. It will help in finding out issues that could have stopped your site rank better than your competitors.
A technical website SEO audit will give you an overall picture of how Google sees your website, and find out SEO issues and fix them.
If you want more organic traffic then you should consider doing a technical SEO audit, no matter the size of your website.
Best Website SEO Audit Tools
Using SEO tools You can definitely perform an SEO audit much easily. Sometimes it is impossible to check every page for errors, especially when it has thousands of them.
Google Search Console
By using Google Search Console you can find out crawl errors, mobile usability errors, structured data flaws, and similar issues which impact SEO.
I personally use this tool a lot because it provides exact data that a webmaster needs to improve SEO.
Google Search Console is an essential tool to measure any website’s SEO performance. You can find out crawling and indexing issues, fix sitemap issues, and new keyword opportunities.
I have recently written a Google Search Console guide which included information on how to use it get the useful SEO data.
Although Google Analytics is a tool to find out traffic data but sometimes indirectly help us find out how users are actually browsing the website.
It is not a tool by any chance to give you exact SEO errors but using this data you can find out a lot of useful information which might help you give a broader perspective.
For example, if website users are not converting into sales then you can perform an analysis to find things like time a user spent on the page, which pages they visit in 1 session, top performing pages, and least performing pages, etc..
Finding out your website how it appears on Google is a great way to know if your website is performing to its full potential. Doing searches like
link:www.example.com will provide you information about how many pages of a website are already indexed and how many backlinks a website is getting.
It is a powerful tool which will crawl your website pages and collect important SEO data such as meta tags, broken links, alt texts, duplicate content, and more.
You can crawl up to 500 pages in a free version of Screaming Frog. If you have a bigger website or lots of big websites, then consider buying this tool.
These are great tools for any website audit. However, the most important thing is which data you need to collect in order to understand the errors and how to fix them exactly.
If you are using WordPress, then you must check out my latest WordPress SEO guide to understand technical aspects of SEO.
Additional SEO Audit Tools that I find useful
- Best link building tools to perform backlinks audit
- Best Keyword research tools to perform keyword analysis
- Best Competition research tools to analyze your competitors
- Best SEO tools to do control your SEO from 1 platform
How to Actually Perform a Technical Website SEO Audit?
Make sure that your website structure is using best SEO practices. If not, you can redesign your structure with the help of your web development team or if you have skills then you can do it yourself.
Fix 404 errors
You can find out 404 errors in Google Analytics and Google Search Console.
Not all 404 errors need to be addressed as some websites delete old posts/pages. When they do that Google Search console start showing 404 errors.
However, some pages might not be loading properly on the user’s end. Sometimes poor server response time and specific server errors could cause this issue.
Fix Structured data errors
If you have implemented structured data, then make sure that it is performing to its full potential.
If you encounter errors on Google Search Console structured data page, you need to address them. Some technical structured data errors can drop website ranking.
Check out this article on WordPress SEO Structured data plugins.
Fix Duplicate or Missing Meta tags
There was a feature in the old Google Search Console which notified webmasters about duplicate or missing meta tags. Unfortunately, Google has removed this feature.
However, you can still find out meta tag issues by using a tool such as Screaming Frog. It will report all meta tag issues when crawling your website such as duplicate title, longer descriptions, missing tags, etc…
One of the features I love most in the Screaming Frog tool is that you can easily download any report and use that data later. So, you can download missing meta tags report, duplicate meta tags reports and include in your SEO audit.
Check duplicate content
Content is the king of any SEO campaign. There are two kinds of duplicate content:
1- Internal duplicate content
2- External duplicate content
You can easily fix duplicate content issues by reading this article.
Page Load Speed Analysis
It is an important factor to consider for better SEO. Faster websites have a higher chance of ranking in the search.
You can use tools like Pagespeed Insights by Google and Pingdom Tool to check page load speed. Find out top factors which are affecting speed, Reduce server requests, reduce external resources, image size compression, and by caching your website.
You can use this image compression guide to optimize all the existing and forthcoming images on your website.
You can use these top WordPress Caching plugins to start caching your website. I have also done a comparison between the 2 top caching plugins WP Fastest cache and WP Super Cache, I think you might find it helpful too.
You can use a number of tools such as Ahrefs, Semrush, Google Search Console, and Google Search.
Look for backlinks that are coming from the low-quality or irrelevant websites. When you find those links, you can easily remove negative backlinks.
Internal links Audit
If you are using WordPress, then you can use a broken link checker plugin from the WordPress directory. It will help you find out broken internal links on your website. Fixing those links will give a boost to your organic ranking.
Other than that, you can link other relevant blog posts together to build up a context. Make sure that all your internal links anchor text are descriptive.
Mobile Usability Errors
In Google Search Console, you can find Mobile Usability report. If your website is perfect and rendered well on all mobile devices then you might not see errors in your Search Console. However, if your website has mobile usability errors, Search Console will report it in mobile usability report.
By fixing those errors, you can increase website ranking to mobile users. I had some difficulties fixing those errors but when I did, my mobile traffic almost doubled as soon as those errors were fixed.