Find out Your Competitors Backlinks Find out Your Competitors Backlinks How to Find Your Competitors Backlinks A Step by Step Guide

How to Find Your Competitors’ Backlinks? (A Step-by-Step Guide)

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Last Updated on by Azib Yaqoob

Competitors’ backlinks analysis is an integral part of growing a link profile of any website. Improving backlinks quality and quantity will increase organic search ranking. There are many strategies to find competitors’ backlinks. In this guide, I will show you how to find your competitors’ backlinks for free.

Unfortunately, most useful backlink audit tools are expensive, and the free ones hold limited functionality. Also, not every small business can afford to buy all the link building tools, especially if a business is new with limited funds. That’s why I have mentioned mostly free backlinks analysis tools.

Table of Contents

Introduction: Discovering Success with Competitor Backlink Analysis

When it comes to getting noticed online, backlinks are like gold stars—they show search engines that your website is trustworthy and important.

But did you know that spying on your competitors’ backlinks can actually help you improve your own website’s ranking?

In this guide, I will show you how to look at what your competitors are doing with their backlinks and use that info to boost your own website’s visibility on Google.

It’s like getting a secret weapon for your SEO strategy!

By the end of this guide, you’ll know why it’s smart to check out your competitors’ backlinks and how to do it yourself. Get ready to level up your website’s SEO game!

Tools for Finding Competitors’ Backlinks

In the fast-paced landscape of SEO, having the right tools at your disposal can make all the difference.

Fortunately, there are several powerful tools available that can help you uncover the backlink strategies of your competitors.

Let’s take a closer look at some of the most popular ones:

1- Ahrefs

Ahrefs is a comprehensive SEO tool that offers a wide range of features, including a robust backlink analysis tool.

With Ahrefs, you can easily identify the backlinks pointing to any website, including those of your competitors.

The tool provides detailed insights into the quality and quantity of backlinks, allowing you to assess your competitors’ link building strategies effectively

2- SEMrush

SEMrush is another top-notch SEO tool that offers extensive backlink analysis capabilities.

With SEMrush, you can explore your competitors’ backlink profiles, uncovering valuable insights such as referring domains, anchor text distribution, and top-performing pages.

Also, SEMrush provides competitive intelligence reports that allow you to compare your website’s backlink profile with that of your competitors.

3- Moz’s Link Explorer

Moz’s Link Explorer is a user-friendly tool designed specifically for backlink analysis.

With Link Explorer, you can easily identify the backlinks pointing to any website and assess their quality using metrics such as Domain Authority (DA) and Spam Score.

The tool also offers advanced features such as link intersect, which allows you to identify common backlinks shared by multiple competitors.

4- Majestic

Majestic is a popular backlink analysis tool known for its comprehensive database of backlinks.

With Majestic, you can explore your competitors’ backlink profiles in detail, uncovering valuable insights such as Trust Flow, Citation Flow, and topical relevance.

The tool also offers features such as the Backlink History Checker, which allows you to track changes in your competitors’ backlink profiles over time.

5- Google Search Console

While not as comprehensive as dedicated SEO tools, Google Search Console provides valuable insights into your website’s backlink profile.

In the “Links” section of Google Search Console, you can view a list of websites that link to your site, as well as the pages on your site with the most backlinks.

While it primarily focuses on your own website, Google Search Console can still provide useful information for understanding your competitors’ backlink strategies.

6- SpyFu

SpyFu is a competitive intelligence tool that offers insights into your competitors’ SEO and PPC strategies.

With SpyFu, you can uncover your competitors’ backlink profiles, including the number of backlinks, referring domains, and top-performing pages.

The tool also provides historical data, allowing you to track changes in your competitors’ backlink profiles over time.

7- Ubersuggest

Ubersuggest is an all-in-one SEO tool that offers a backlink analysis feature among its many capabilities.

With Ubersuggest, you can explore your competitors’ backlink profiles, including the number of backlinks, referring domains, and top pages.

The tool also provides insights into anchor text distribution and link types, helping you understand your competitors’ link building strategies.

8- Open Site Explorer

Open Site Explorer, formerly offered by Moz, is another useful tool for backlink analysis.

With Open Site Explorer, you can explore your competitors’ backlink profiles, including metrics such as Domain Authority, Page Authority, and Spam Score.

The tool also offers features such as the “Just Discovered” tab, which allows you to see recently discovered backlinks pointing to your competitors’ websites.

These tools offer a wealth of data and insights that can help you gain a competitive edge in the world of SEO.

By leveraging their capabilities, you can uncover valuable information about your competitors’ backlink strategies and use it to inform your own link building efforts.

Benefits of Analyzing Competitors’ Backlinks

Analyzing competitors’ backlinks isn’t just a way to satisfy your curiosity about what others are doing—it’s a strategic move that can yield numerous benefits for your own website’s SEO efforts. Let’s explore some of the key advantages of diving into your competitors’ backlink profiles:

1- Understanding Competitors’ SEO Strategies

One of the primary benefits of analyzing competitors’ backlinks is gaining insight into their SEO strategies.

Backlinks are a fundamental aspect of SEO, and by examining the types of websites linking to your competitors, you can uncover the tactics they’re using to improve their search engine rankings.

Whether it’s guest blogging, directory submissions, or influencer outreach, analyzing competitors’ backlinks can reveal the strategies that are working for them.

2- Identifying High-Quality Link Opportunities

Not all backlinks are created equal. Some carry more weight in the eyes of search engines due to factors such as domain authority, relevance, and trustworthiness.

By analyzing your competitors’ backlink profiles, you can identify high-quality link opportunities that you may have overlooked otherwise.

These could include authoritative websites, industry directories, or niche influencers that are worth reaching out to for backlinks.

3- Uncovering Untapped Sources of Traffic

Backlinks aren’t just about improving your search engine rankings—they can also drive direct traffic to your website.

By analyzing your competitors’ backlinks, you can identify sources of referral traffic that you may not have considered before. This could include websites, blogs, or online communities where your target audience congregates.

By securing backlinks from these sources, you can attract targeted visitors to your website and potentially convert them into customers or subscribers.

4- Benchmarking Against Competitors

Analyzing competitors’ backlinks allows you to benchmark your own website’s performance against theirs.

By comparing metrics such as the number of backlinks, domain authority, and referring domains, you can identify areas where you’re lagging behind and opportunities for improvement.

This competitive analysis can serve as a valuable benchmarking tool, helping you set goals and track your progress over time.

5- Enhancing Your Link Building Strategy

Backlink analysis isn’t just about copying your competitors’ strategies—it’s about learning from them and applying those insights to your own link building efforts.

By identifying the types of websites that are linking to your competitors and the tactics they’re using to acquire backlinks, you can refine your own link building strategy and make it more effective.

This could involve targeting similar websites, creating content that’s more likely to attract backlinks, or adopting new outreach techniques.

6- Boosting Your Search Engine Rankings

Ultimately, the goal of analyzing competitors’ backlinks is to improve your own website’s search engine rankings.

By identifying high-quality link opportunities, attracting referral traffic, and enhancing your link building strategy, you can increase your website’s visibility in search engine results pages (SERPs) and drive more organic traffic.

While there are no guarantees in SEO, a well-executed backlink analysis can give you a competitive edge and help you climb the rankings ladder.

In a nutshell, analyzing competitors’ backlinks offers a wealth of benefits for your website’s SEO efforts. From gaining insights into competitors’ strategies to uncovering untapped sources of traffic and improving your search engine rankings, the advantages are clear.

By investing time and effort into backlink analysis, you can position your website for success in the competitive world of online search.

Step-by-Step Guide to Finding Competitors’ Backlinks

Analyzing your competitors’ backlinks might sound like a difficult task, but with the right approach and tools, it can be surprisingly straightforward. Follow these step-by-step instructions to uncover valuable insights into your competitors’ backlink profiles:

Step 1: Identify Your Competitors:

Before you can analyze their backlinks, you need to identify who your competitors are in the online space. Start by conducting a search for the keywords and phrases that are relevant to your industry or niche. Take note of the websites that consistently appear in the search results and are targeting similar keywords as your own website. These are your primary competitors.

Step 2: Choose a Backlink Analysis Tool:

Next, choose a reliable backlink analysis tool to help you gather data on your competitors’ backlinks. There are several options available, including Ahrefs, SEMrush, Moz’s Link Explorer, Majestic, and others. Select a tool that fits your budget and offers the features you need for thorough backlink analysis.

Step 3: Enter Competitors’ URLs into the Tool:

Once you’ve chosen a backlink analysis tool, enter your competitors’ URLs into the tool’s search bar. Most tools will provide you with the option to analyze a specific URL or domain. Enter the URL of your competitor’s website and initiate the backlink analysis process.

Step 4: Explore Backlink Metrics:

After the tool has finished analyzing your competitor’s backlink profile, take some time to explore the various metrics and data points provided. Pay attention to metrics such as the number of backlinks, referring domains, domain authority, anchor text distribution, and top-performing pages. These metrics will help you gauge the overall strength and quality of your competitor’s backlink profile.

Step 5: Identify High-Quality Backlinks:

Focus on identifying high-quality backlinks that are likely to have a positive impact on your competitors’ search engine rankings. Look for backlinks from authoritative websites, industry publications, and trusted sources within your niche. These are the types of backlinks you’ll want to target for your own website.

Step 6: Analyze Anchor Text and Linking Pages:

Pay close attention to the anchor text used in your competitors’ backlinks and the pages on their website that are being linked to. Analyzing anchor text distribution can give you insights into the keywords and phrases that are important to your competitors’ SEO strategy. Similarly, examining the linking pages can help you understand which content on their website is attracting backlinks.

Step 7: Track Changes Over Time:

Finally, consider tracking changes in your competitors’ backlink profiles over time. Many backlink analysis tools offer features that allow you to monitor changes in backlink metrics, such as new backlinks acquired, lost backlinks, and changes in domain authority. By keeping tabs on your competitors’ backlink profiles, you can stay informed about their ongoing SEO efforts and adjust your own strategy accordingly.

Step 8: Repeat the Process Regularly:

Competitor backlink analysis isn’t a one-time activity—it’s an ongoing process. Make it a habit to regularly revisit your competitors’ backlink profiles and track changes over time. By staying proactive and vigilant, you can continue to uncover new insights and opportunities to improve your own website’s SEO performance.

Analyzing Competitors’ Backlink Profiles

Once you’ve gathered data on your competitors’ backlinks, the next step is to analyze this information to gain valuable insights into their SEO strategies. Here’s how you can effectively analyze your competitors’ backlink profiles:

1. Assess Overall Backlink Quantity and Quality

Start by examining the overall quantity of backlinks pointing to your competitors’ websites. While a high number of backlinks can indicate authority, it’s essential to assess the quality of these links as well.
Look for backlinks from reputable and relevant websites within your industry or niche. These are often considered high-quality backlinks and can have a more significant impact on search engine rankings.

2. Evaluate Referring Domains

Referring domains refer to the number of unique websites linking to your competitors’ websites. A diverse range of referring domains indicates a healthy backlink profile.
Assess the diversity and authority of the referring domains. Backlinks from a variety of trustworthy sources can enhance a website’s credibility and authority in the eyes of search engines.

3. Examine Anchor Text Distribution

Anchor text refers to the clickable text used in a hyperlink. Analyzing the anchor text distribution of your competitors’ backlinks can provide insights into their keyword targeting strategies.
Look for a natural and diverse distribution of anchor text, including branded terms, generic phrases, and keywords related to their content. Avoid over-optimized anchor text, as it may raise red flags with search engines.

4. Identify Top-Performing Pages

Determine which pages on your competitors’ websites are attracting the most backlinks. These top-performing pages often contain high-quality content that resonates with audiences and earns organic links.

Analyze the content and structure of these pages to understand what makes them link-worthy. Consider incorporating similar elements into your own content strategy to attract backlinks.

5. Monitor Trends and Changes Over Time:

Keep track of any changes or trends in your competitors’ backlink profiles over time. This includes new backlinks acquired, lost backlinks, and fluctuations in domain authority.

Look for patterns or shifts in their backlink acquisition strategies. Understanding how your competitors’ backlink profiles evolve can help you adapt your own SEO strategy accordingly.

6. Consider Contextual Relevance:

Contextual relevance is crucial when evaluating backlinks. Assess whether the linking websites and the content surrounding the backlinks are relevant to your competitors’ industry, niche, or target audience.
Backlinks from contextually relevant sources are more likely to contribute positively to search engine rankings and drive relevant traffic to your competitors’ websites.

7. Utilize Competitive Intelligence Tools:

Consider leveraging competitive intelligence tools to gain deeper insights into your competitors’ backlink profiles. These tools often provide additional data and analysis, such as link intersect analysis and historical backlink data.

Use these tools to identify common backlink sources among competitors and uncover new link building opportunities.

8. Draw Insights for Your Own Strategy:

Finally, use the insights gained from analyzing your competitors’ backlink profiles to inform your own SEO strategy. Identify gaps, weaknesses, and opportunities in your competitors’ backlink profiles that you can capitalize on.

Develop a strategic plan to acquire high-quality backlinks, improve content quality, and enhance your website’s overall authority and relevance within your industry or niche.

By thoroughly analyzing your competitors’ backlink profiles, you can gain valuable insights into their SEO strategies and identify opportunities to strengthen your own website’s backlink profile and search engine rankings.

Strategies for Leveraging Competitors’ Backlinks

Analyzing your competitors’ backlink profiles is not just about gathering information – it’s about turning that data into actionable strategies that can propel your own website’s SEO performance. Here are several effective strategies for leveraging your competitors’ backlinks to your advantage:

1. Identify Common Backlink Sources

  • Analyze your competitors’ backlink profiles to identify common sources that are linking to multiple competitors. These sources are likely to be industry directories, niche blogs, or authoritative websites within your field.
  • Reach out to these common backlink sources and pitch your own content or offerings. Highlight the value you can provide to their audience and emphasize why they should consider linking to your website.

2. Replicate Successful Link Building Tactics:

  • Take note of the specific link building tactics that have proven successful for your competitors. Whether it’s guest blogging, resource page outreach, or content partnerships, identify the strategies that are yielding the most backlinks.
  • Replicate these tactics for your own website, but put your unique spin on them to differentiate yourself from your competitors. Offer fresh perspectives, valuable insights, or unique content formats to attract attention and backlinks.

3. Reverse Engineer Competitors’ Content Strategy:

  • Examine the content on your competitors’ websites that has attracted the most backlinks. Reverse engineer their content strategy by identifying common themes, topics, and formats that resonate with their audience.
  • Use this insight to inform your own content creation efforts. Develop high-quality, relevant content that addresses similar topics or fills gaps in the existing content landscape. By offering valuable and engaging content, you can attract backlinks organically.

4. Outreach to Linking Domains:

  • Identify websites that are linking to your competitors but not to your own website. These are potential link building opportunities that you can capitalize on through targeted outreach.
  • Craft personalized outreach emails to the webmasters or editors of these websites. Highlight the relevance of your website or content to their audience and explain why they should consider linking to you. Offer something of value in return, such as exclusive insights, data, or resources.

5. Improve Upon Competitors’ Content:

  • Conduct a thorough analysis of your competitors’ top-performing content that has attracted a significant number of backlinks. Identify areas where you can improve upon their content by offering additional value, insights, or updated information.
  • Create superior content that addresses the same topics but provides a more comprehensive or unique perspective. Use multimedia elements, case studies, expert interviews, or original research to differentiate your content and attract backlinks.

6. Monitor Competitors’ Lost Backlinks:

  • Keep track of any lost backlinks from your competitors’ profiles, as this may indicate opportunities to fill gaps or capitalize on changes in their backlink landscape.
  • Reach out to the webmasters of websites that have removed backlinks to your competitors and offer them alternative content or resources that could fill the void. Position yourself as a valuable resource and build relationships for future link building opportunities.

7. Leverage Competitors’ Brand Mentions:

  • Identify instances where your competitors are mentioned or cited on external websites without a corresponding backlink. These brand mentions represent potential opportunities to secure backlinks through simple outreach.
  • Reach out to the authors or editors of these mentions and politely request that they add a backlink to your website as well. Emphasize the value of providing readers with additional context or resources related to the mention.

8. Stay Agile and Adapt:

  • SEO is a dynamic and ever-evolving field, so it’s essential to stay agile and adapt your strategies based on changing trends and circumstances.
  • Continuously monitor your competitors’ backlink profiles, industry developments, and algorithm updates to identify new opportunities and challenges. Adjust your tactics accordingly to stay ahead of the curve and maintain your competitive edge.


Throughout this guide, I’ve explored the importance of competitor backlink analysis and provided practical tips and strategies for leveraging this valuable data. From identifying high-quality link opportunities to reverse engineering successful link building tactics, you now have the tools and knowledge to take your SEO game to the next level.

But the journey doesn’t end here. SEO is an ongoing process, and success requires continual adaptation and refinement of your strategies.

Monitor changes in your competitors’ backlink profiles, experiment with new tactics, and track the impact of your efforts on your website’s search engine rankings. By staying proactive and responsive to the ever-changing landscape of SEO, you’ll be well-positioned to outrank the competition and achieve lasting success.

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