How does SEO Work?
Search engines get queries “keywords” from their users. They display the most relevant and high-quality pages in search results.
If the page is more keyword focussed on user queries and people talking about it on other authoritative websites, it will rank higher on Google.
I have learned over the years that providing helpful information is the key to success in the SEO industry. Hence, I only use strategies that allow my clients to show up and get clicks in the search results more often. It helps my law firm’s SEO clients establish authority and trust.
Why does your law firm need SEO services?
To get more queries from online users on your website. There are several ways to get that traffic and flow of users, customers, or clients.
SEO is one of the cheapest ways to get traffic to your website that is willing to buy your services. Although you can get traffic through other paid sources, such as search and social media advertising, the cost of advertising for law firms is very high due to the fierce competition.
Your law firm will get a much better flow of targeted traffic through organic search if your website is search engine optimized.
What kind of SEO services are suitable for law firms?
Every law firm has different needs and local competition.
It is an excellent practice to start an SEO campaign and get quick wins to attract instant traffic to the website. I always first try to rank low-competition keywords for my clients. After earning some traffic, I switch my SEO campaign to the next level.
I then work on medium to high-competition keywords. That’s where real money usually exists. So, all my clients, when getting their page ranked high, thanked me with a bonus and always asked me how to keep this ranking forever.
I then continue to build their website authority on various keywords.