Are you tired of trying different online reputation techniques that don’t give your instant results? Well, you shouldn’t be. I have compiled a list of the best online reputation management techniques that I use to fix my clients’ reputation. These techniques helped me push down negative search results for many of my clients.
Fixing an online reputation could take some time. If you don’t see immediate results with these Online reputation management techniques then you should wait awhile.
Because Google takes time to index and crawl pages. When pages get crawled Google will rank them appropriately using its algorithm. You can also try this online reputation management guide for effective results.
It doesn’t matter if it’s a popular brand or an individual’s reputation at stake, using these online reputation management techniques you can repair Internet reputation of anyone.
What is Online reputation management?
It is a process of managing and maintaining a brand or an individual’s search online reputation. There are different areas where online reputation management is a necessity. Most common mediums such as:
- Yelp (other review based sites)
These mediums are used by millions of people every day. So, if you are an influential person and there is negative search results on you or your brand name, in simple terms you will lose business and a lot of it.
Let’s see which techniques can be used to fix your internet reputation
1. Link building
Although it does not directly influence your online reputation, you can build links to your popular and positive articles, blogs, social networks. Powerful backlinks will help those positive stories rank better in search results. Make sure to get as many dofollow backlinks as possible. It doesn’t mean that nofollow links don’t matter. They definitely help give a little boost.
When creating links make sure to always use SEO best practices. You can check out these best free link building tools to make powerful links. Also if it’s not your area of expertise or you don’t have time to create links then make sure to check out my link building services.
2. Search engine optimization
SEO is an important part of online reputation management because most activities in online reputation go hand in hand with SEO. If you don’t have a website right now and your publicity is ruined in search engines then you should create one now.
SEO is used to rank websites on desired keywords. Please check out these on-page SEO tips for beginners to learn more about how you can optimize your sites. These will definitely help you out.
3. Social profiles
You need to create social profiles on sites like Facebook, Twitter, etc… These sites already have high domain authority so they most likely rank well especially if you optimize them on your brand keyword.
Have you created profiles? That’s great! now here comes the tricky part. Optimize those profiles with your brand keyword.
Make sure that it is quite apparent for any profile visitor to see your brand keyword everywhere on the page. Fill out details of each profile and make sure to add your brand keywords in the profile name, URL, and description.
Now you have to keep posting every day. The more you post and use these social networks they will rank more highly.
4- Web 2.0 blogs
Create simple web 2.0 blogs on sites like Medium, Blogspot, WordPress(.com), Tumblr, Wix, etc…
To optimize those web 2.0 blogs, you need to mention your brand name everywhere:
- Use keywords in meta title
- Site title
- Meta description
- Page headings
- Post headings
- Use keywords in paragraphs (make sure to use it as early on the page as possible)
5. Guest posts
Writing on authority blogs in your niche is definitely a great idea for brand marketing. If writing’s not one of your strong suit then hire a writer. Find out blogs which have huge domain authority.
Pitch article ideas to blogs then wait for an answer.
- Include your brand keyword in heading
- Write about your brand keyword
- Only write articles on huge authority blogs in your niche
- Publish as much guest posts as possible for maximum effect.
That’s all! Wait for a while. See which of these strategies are working good and how you can further enhance them. Please also check out this article on online reputation management mistakes. Knowing these mistakes can save you a lot of time, money and future headache.
Let me know if you have any question or concerns. If these techniques won’t work out for you then, you can always try my other online reputation management tutotrials to fix your damaged reputation.