Last Updated on by Azib Yaqoob
If you want your local business to grow in 2025 and beyond, relying on just one marketing strategy won’t cut it. SEO helps you build long-term organic visibility, while Facebook Ads bring instant traffic and leads. But the real magic happens when you combine them strategically. Here’s how you can use SEO and Facebook Ads together to get more customers for your local business.
Table of Contents
Why SEO and Facebook Ads Work Better Together
SEO builds trust. Facebook Ads build attention.
When someone sees your Facebook Ad, they might not be ready to buy immediately. But if they later search for your business and find a strong, optimized website ranking on Google, it builds credibility.
On the other hand, when your website ranks for important local keywords, Facebook Ads can retarget that audience and bring them back faster.
In short: SEO = Organic trust
Facebook Ads = Immediate attention
Together = More leads and faster conversions.
Step 1: Start With Local SEO
Before you spend a dime on ads, make sure your local SEO is strong.
- Google My Business Optimization: Claim and optimize your Google Business Profile. Use accurate business name, address, phone, working hours, and photos.
- Local Keywords: Target keywords like “roof repair in Austin” or “best dentist near me” inside your website content.
- On-Page SEO: Make sure your website loads fast, is mobile-friendly, and has clear service pages.
- Local Citations: List your business consistently across online directories (like Yelp, Yellow Pages, etc.).
👉 Pro Tip: A strong local SEO foundation improves the performance of your Facebook Ads too.
Step 2: Set Up Facebook Ads for Local Awareness
Once your local SEO is in place, use Facebook Ads to push targeted traffic to your site.
- Target Locally: In Facebook Ads Manager, set your targeting radius around your city or service area.
- Use Clear Offers: Promote time-sensitive offers like “Free Consultation,” “10% Off First Service,” or “Limited Slots Available.”
- Create Trust Signals: Mention awards, years of experience, or local testimonials directly in your ad copy.
- Run Lead Ads: Instead of sending users to your website, you can collect leads directly inside Facebook through Lead Forms.
Step 3: Retarget Your Website Visitors with Facebook Ads
Not everyone converts on the first visit. That’s where retargeting comes in.
- Install Facebook Pixel: Add Facebook Pixel to your WordPress site. It tracks who visits and what actions they take.
- Create Custom Audiences: Target people who visited specific pages like your “Contact” or “Pricing” page.
- Show Retargeting Ads: Create ads that say “Still Need Roofing Help?” or “Still Looking for the Best Local Trainer?” to remind them.
👉 Pro Tip: Retargeted visitors are 70% more likely to convert than first-time visitors.
Step 4: Sync SEO Content With Facebook Ads Content
Consistency is key.
- Promote Blog Posts: If you wrote a blog post like “Top 5 Ways to Prepare Your Roof for Winter,” boost that blog post through Facebook Ads to drive more SEO traffic.
- Boost Testimonials or Case Studies: If you have powerful client stories, create Facebook Ads around those. It boosts both trust and engagement.
Step 5: Track, Measure, and Optimize
Don’t just guess if things are working—measure!
- Use UTM Parameters: Add UTM tags to your Facebook Ads links to track in Google Analytics.
- Monitor Rankings and Traffic: Use SEO tools like Ahrefs, SEMrush, or Google Search Console to track your local SEO performance.
- A/B Test Ads: Regularly test different ad creatives and offers to improve your click-through and conversion rates.
Final Thoughts
If you want fast local growth, don’t choose between SEO and Facebook Ads—use them together.
SEO brings steady, long-term traffic. Facebook Ads bring instant visibility and sales opportunities. When you combine them strategically, you create a marketing machine that brings leads month after month.
Need help setting up a high-converting SEO and Facebook Ads strategy for your local business? [Contact me today] — let’s create a customized plan that brings real results!
