If Meta’s purchase numbers don’t match your Shopify orders, your ads are learning from the wrong data. I set up the Conversions API with proper deduplication, so every sale reaches Meta once.
Most Shopify stores collect apps and pixels over time. Each one can add its own purchase event, and nobody checks how they fit together.
I check every pixel, app and custom event on your store, and compare Meta’s purchases with your real orders.
Duplicate pixels and old tracking code are removed, so only one setup sends events.
Browser and server events are sent with a shared event ID, so Meta counts each sale once.
I test real purchases in Events Manager and send you a short report of what changed.
I’ll recommend one after the audit, based on your ad spend, your apps and how much control you need.
Shopify’s Facebook & Instagram app can send server events when data sharing is set to Maximum. For many stores this is enough once duplicates are removed and the settings are checked.
Events go through your own tracking server first, then to Meta, Google Ads and GA4. More control and one place to manage everything, with a small monthly hosting cost.
Usually, yes. The pixel runs in the visitor’s browser, where ad blockers and privacy settings stop some events. The Conversions API sends the same events from a server, and deduplication makes sure Meta counts each one once.
Your pixel stays in place, and changes are made carefully and checked in Events Manager before and after. If your numbers were inflated by duplicates, reported purchases may go down, but they’ll be closer to your real orders.
Most Shopify setups take 1 to 3 days once I have access. You’ll get a clear timeline after the free check.
Collaborator access to Shopify and partner access to your Meta Business Manager. You never need to share passwords.
Yes. The setup respects your cookie banner and consent choices. Server-side tracking doesn’t bypass consent.
Get a free check. You’ll know exactly what’s broken and what it’s costing you.