How do Search Engines actually Work?
Search engines get queries “keywords” from its users and show them most relevant and high-quality pages in search result.
If the page is more keyword focussed for user query and people talking about it on other authoritative websites, then this page will rank higher.
Why your law firm need SEO services?
To get more queries from users online on your website, there are a couple of ways to get that traffic and flow of users, customers or clients.
SEO is one of the best ways to get traffic in an affordable way. Although, you can get traffic through other paid channels such as: search advertising and social media advertising.
Your law firm would get much better flow of targeted traffic through organic search if your website is search engine optimized.
What kind of SEO services are good for law firms?
Every law firm has different needs and local competition. It is a good practice to start an SEO campaign will quick wins to attract instant traffic to the website. I always first try to rank low competition keywords in search. After gaining some traffic, I will then move my SEO campaign to the next level.
I then work on medium to high competition keywords. That’s where real money usually is. So, all my clients when get their page ranked high thanked me with a bonus and always ask me how to keep this ranking forever.
I then continue to build their website authority on different set of keywords.