Are you using WordPress and wondering how to improve it’s SEO? Using these useful WordPress SEO tips, anyone can improve the overall website in terms of speed, user experience, and SEO. This post is specifically for beginners who are trying to understand WordPress SEO. Many SEO professionals use these WordPress SEO tips to improve organic search traffic.
Ranking any WordPress website will take some time. If you are looking to generate some quick traffic on your website, then you check out this post on how to promote your business online.
If you are trying to rank a website through SEO you should keep this in mind. Every other website in your industry is having the same goal as you, they all want to rank their website on the 1st position. So, there will be some competition and only time and good SEO practices can help you achieve your goal.
10 WordPress SEO Tips for Beginners
So without further ado, let’s Check out 10 useful tips to improve your website’s SEO.
1. Website structure is Important for SEO
Of course, you would need other best optimization practices too to get better ranking, such as link building, on-page optimization, etc…
2. Start using Yoast SEO on WordPress
Yoast SEO is one of the best WordPress SEO plugins. It has millions of downloads and almost every second WordPress website uses it.
Yoast provides lots of SEO features, and it is quite easy to configure. However, I would recommend that you should use features that are needed and don’t over optimize pages. Write content for people not for search engines.
You can also install Yoast SEO premium to have additional features. Here, I have written a review on Yoast SEO Free and Yoast SEO premium differences.
3. Write Lots of Useful Content
Write content to attract your target audience. Useful content will bring you extra traffic which you can convert into leads.
Content marketing is one of the top effective digital marketing methods that have low cost and higher impact.
You can check out these small business content marketing tips to improve your blog posts.
4. Create Internal Links
It is a great way to decrease the bounce rate and give visitors a chance to explore further content. Internal links can also help your website visibility in search results.
When you create new pages and posts on your WordPress website, always link your old pages. It will make your site pages more accessible to search engines. Also, internal links are another Google ranking factor.
You can check out this article on what are internal links and why you should add them to your WordPress website.
5. Fix duplicate Content
If you are using a content management system such as WordPress, you can encounter duplicate content problems due to several reasons. There are two kinds of duplicate content:
– Content that exists on your website
– External content duplication
You can check out this post on how to find and fix duplicate content issues.
6. Submit sitemap
Search engines crawl websites to find out fresh content. It’s a job of the webmaster to provide the best structure and a sitemap to ensure that Googlebot can easily crawl the website and find that content.
To improve your website visibility in search engines, you should consider creating a sitemap. You can use these best XML sitemap plugins to create a sitemap.
After that, you can submit sitemaps to Google, Bing, and Yahoo.
7. Speed up Your Website Using a Cache plugin.
Page Load speed is another important ranking factor to consider when it comes to SEO. Make sure that your website load reasonably faster than your competition.
8. Optimize and Compress images
Image optimization is a crucial step for better page load speed. Compressed images load faster than uncompressed images online.
I personally use Adobe Photoshop to optimize images on this website but you can use other tools as well.
You can download some great quality stock images and videos to enrich your blog post.
I have shared a complete tutorial on how to compress images without losing quality, give it a read.
9. Add Nofollow to external links
By adding nofollow to external link on WordPress website, your website authority will increase. Any link that goes out to another website, you should consider adding a nofollow attribute. This nofollow attribute tells Google to don’t follow this link.
You can add a nofollow attribute to any link through going to text mode in your WordPress post editor. Or you can use a plugin such as ‘Ultimate Nofollow’ or ‘Nofollow for External Link’.
10. Add Optimized Meta Tags
You can use many plugins to add meta tags such as Yoast SEO, All in One SEO, and SEOpressor. However, make sure that all the meta tags are optimized with relevant keywords.
Adding relevant keywords to your meta title and descriptions can help search engines a lot to understand your page content.
You can check out my latest WordPress SEO guide to take your website SEO to the next level.