The Ultimate App Store Optimization Guide

The Ultimate App Store Optimization Guide for 2021

Having the best app won’t bring people to your app page to download it. You have to optimize and promote your app to increase downloads and build up a user base.

In this app store optimization guide, I am going to walk you through a step by step process to optimize your app for both the Play Store and Apple Store.

What is App Store Optimization (ASO)?

It is a simple strategy to optimize your app to rank higher on the relevant keywords.

Optimize your app listing on Google Play Store or Apple Store to rank better in the search. Users search for apps using different methods. Most users search for new apps using the given app store search engine such as Google Play Store search, Apple Store Search, Windows Store search.

Some users also search for apps using search engines such as Google, Bing, and Yahoo.

Here are some factors that also account for how higher your app would be ranked in the search:

Total number of Downloads: The number of app downloads is significant to ASO.

Ratings and Reviews: App stores also account for the number of positive reviews/ratings when they rank an app on any keyword.

Why App Store Optimization is Important?

Without having a properly optimized app page, users won’t be able to find your app much often.

Hence, ASO or app store optimization is an important step to ensure potential users could find your app easily on keywords that are relevant to your app.

App stores have millions of apps, and without optimizing your app page, users won’t be able to find your app.

App Store Optimization for Google Play & Apple App Store

It is easier than you think to optimize your app on Google Play and the Apple App Store.

You can use SEO techniques that are commonly used to rank the webpage to optimize your app listing. They are equally helpful in ranking your app in the app stores. Let’s see how we can optimize an app page.

Keyword Research for Your App

Keywords are the first thing that you need to optimize your app listing.

Keywords help determine where your app displays in search results, so choose them carefully to ensure your app is easily discoverable.

Choose keywords based on words you think your audience will use to find an app like yours.

Here’s a tutorial on how to find out keywords. Please give it a read before moving to the next step.

Once you have a list of keywords that are highly relevant to your app then you should consider adding them to the app page. Here’s how you should do it.

App Name

Your app’s name plays a critical role in how users discover it on the App Store. You must think hard before choosing your app name. Here are some key points that you must keep in mind when writing your app title:

  • Always use a unique title. Avoid common terms, and reinforce what your app is about.
  • Add a keyword or two if possible because it helps you rank better in the search.
  • keep your title focused – Longer titles are truncated on some mobile devices.
  • Don’t use a misspelling of keywords because users may end up correcting misspelled search terms.

Description of the page

You should use simple words to describe features of app in the description. It is an important section for your app page that you should consider optimizing for both users and the App Store search.

Here are some key points to optimize your page description:

  • Always tell your users what they will get from your app. You should describe each feature of your app.
  • “Above the fold” text is the most vital text in your description. Review your app’s description on the Google Play app and web store to ensure it displays correctly.
  • You can use best SEO practices in your description such as using easier words instead of complex ones. Keeping your paragraphs short and precise.
  • Sprinkle multiple keywords throughout the page description. However, use them appropriately.

App Icon

Your app icon is one of the first elements of your app that users see, so it’s essential to make a strong first impression that communicates your app’s quality and purpose.

Work with a graphic designer to create an icon that is simple and recognizable. Try testing different options to determine which icon is the most recognizable and meaningful to your target audience.

App Subtitle

Your app’s subtitle is intended to summarize your app in a concise phrase. Consider using this, rather than your app’s name, to explain the value of your app in greater detail. Avoid generic descriptions such as “world’s best app.” Instead, highlight features or typical uses of your app that resonate with your audience.

You can update your subtitle when submitting a new version of your app to help you determine the subtitle that’s most effective for engaging users. A subtitle can be up to 30 characters long and appears below your app’s name throughout the App Store.

Localize your store listing

Google provides automated machine translations of store listings that you don’t explicitly define for your app. That being said, using a professional translation service for your Description can lead to better search results and discoverability for worldwide users. In the Play Console, you can purchase human text translations from a third-party vendor.


Use images captured from your app’s UI to visually communicate your app’s user experience.

Depending on the orientation of your screenshots, the first one to three images will appear in search results when no app preview is available, so make sure these highlight the essence of your app.

Focus each subsequent screenshot on a main benefit or feature so that you fully convey your app’s value. If your app supports Dark Mode, consider including at least one screenshot that showcases what the experience looks like for users.

I hope you find this App Store Optimization (ASO) guide useful. If you have any questions or suggestions to make this post more useful please let me know.

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