Key Performance Indicators, often known as KPIs, play an important role in measuring the success of any SEO campaign. In the past few years, SEO has evolved considerably, and so do it’s KPIs or Key Performance Indicators.
Effectiveness of an SEO campaign can be easily measured by using solid KPIs.
You can use SEO KPIs to measure and analyze your campaign and see what is working for you and what is not.
In this post, I will share some of the most important SEO KPIs that allow you to better track your campaign’s success and improve its results.
Most Important SEO Key Performance Indicators:
Without further ado, let’s have a look at the top SEO key performance indicators.
1. Organic Session Report
In your Google Analytics report, you can easily find organic sessions report and use different metrics to measure its effectiveness.
It is perhaps one of the most effective SEO Key performance indicator. I personally use it on all my SEO reports.
You can also compare different periods in organic session reports. For example, you can compare your existing month to the last month’s organic sessions.
You can include this metric in your SEO report without any hesitation. It totally depends on your SEO goals but it is a solid KPI.
2. Search Performance Clicks
It is a good indicator that a website is getting more clicks from the search. It can help you understand the effectiveness of your SEO campaign.
You can find this report in your Google Search Console > Search Performance Report. You can even compare the certain period of clicks to check in which period you get more clicks.
You can even filter out this data in a number of ways to get a thorough search performance view. As it is apparent in the screenshot above that this new strategy I applied to my client’s site has improved their search performance.
If you are an SEO service provider than you can use this performance indicator to help clients understand the effectiveness of your campaign. Or as a business owner, you can review this report each month to check your search performance.
3. Number of Indexed Pages
In the simplest words, indexing is the process of Googlebot crawling and indexing your web pages in Google Search.
Tracking the number of indexed pages of your site is a very important SEO KPI. It is because unindexed pages mean that your content is not visible to people who are searching for it through a search engine.
It means that you might be missing out some very good organic traffic, especially, if your unindexed pages are the important ones for your site.
Many people believe that when you submit a sitemap to Google, all the pages of the site will get indexed automatically. Well, Googlebot index pages from the sitemap but not always.
When you submit a page to Google for indexing, the search engine takes it as only a hint, and it doesn’t mean that all the pages in your sitemap will get indexed.
To ensure that all your pages get indexed properly, always use Google Search Console to submit sitemaps. It is also important to check that none of your important pages are blocked by robots.txt. Other than that, you can create a logical website structure and link pages internally to get pages indexed quickly.
4. Your Site’s Ranking in the Search
According to a study conducted by Infront Webworks, 95% of web traffic is received by the first page of Google. Therefore, your ranking in the search results matters more than anything. It is an important key performance indicator to evaluate the success of your SEO efforts.
You can use tools such as Google Search Console to track average keyword performance. However, to get more accurate results you can use third-party rank tracking tools too.
You can use site ranking reports to set your next month’s SEO goals or adjust your existing ones. It is a powerful KPI that you can also display in your SEO reports to impress clients or your employer with your results.
5. Conversion Rate
The ultimate goal of almost every site is increasing revenue. This revenue is earned when the visitors of your site are ready to pull their cards to pay you. But, the point is, every visitor is not your customer.
To make it clear, let say, your site receives 30,000 visitors per day but none of them convert. This scenario is not favorable to your ultimate goal. This is the reason the conversion rate is a very important SEO KPI.
To figure out why your pages have a lower conversion rate, you can analyze your traffic reports from Google Analytics and use the Search Console to find out more data about your site’s organic performance.
You can find out some indicators of why your conversion rate is low. If you don’t then you can always hire someone capable of analyzing your analytics reports.
In any case, the conversion rate is a good key performance indicator and it could help you tweak your site performance. Although the conversion rate has nothing to do with SEO, it is still one of the most important KPI that every business wants to add in their reports.
6. Traffic Improvement
Most people hire SEO specialists to improve their website’s traffic. This will help them achieve business goals. If an SEO campaign is not improving website traffic, it should be a concern for you. Traffic is the most important KPI to measure the success of any SEO campaign.
When you keep monitoring these important KPIs and address all the issues that arise, you will see a drastic change in your stats. It will not only help you improve your organic reach, but your conversion rate will also be improved.