Do you want to know which keywords and tags you should optimize on your website? In this post, I will share on-page SEO tips that should give you a great start in optimizing on-page SEO.
Table of Contents
What is on-page SEO?
To rank high in search, you need to optimize individual pages to ensure the search bot can easily access every page. Here are some of the best on-page SEO practices:
- Modification of HTML tags
- Content optimization
- Usability testing
- Internal linking
- Logical site structure
- Page load speed testing
Which tools can be used for on-page SEO?
There are a lot of tools that you can utilize to make your onsite SEO better. You can use essential tools such as:
- Google Search Console
- Google Keyword Planner
- Yoast SEO (If you are using WordPress)
- Google Analytics
These tools will get you started with on-page SEO. However, there are many SEO tools and SEO techniques that can influence your site’s ranking in search engines.
I think a well-optimized website with great content can rank even on competitive keywords.
It will just take a lot of time and effort from you. If you are not that patient, you can always buy on-page SEO services anytime.
On-Page SEO Tips for Beginners
1- Start with a basic SEO strategy – develop a great SEO plan before anything. A well-planned website will automatically do better in search engines than a website with no prior goal. Please check out this article on how to create an effective SEO strategy.
2- Keyword Research – I have written a tutorial on the best way to find valuable keywords using Google Keyword Planner, be sure to check that out. Whichever keyword research tools you use, always understand your audience’s outlook on buying a product. If you know your audience well, then I am sure you can find a lot of great keywords using those seed keywords.
3- Create a content strategy – Content should be essential to your on-page SEO strategy. Develop content trees, silo structures, and other content guidelines, such as which font family to use on your site, heading size, etc.
4- Develop a site structure – When sites have a great design, it helps Googlebot to reach and crawl your website and understand its architecture. Also, human visitors find the site easier to navigate.
5- Write content for your main pages – After developing a website, it’s time to fill those beautiful pages with content that will convert. Here are a few things to remember when writing content for your sales pages.
- Always write concise sentences.
- Don’t be too salesy (unless, of course, you are a salesman
- Use power words in headings
- Create catchy headlines
6- Improve your website’s page load speed – Google considers a page load speed, especially if it shows your page to mobile users. Mobile users are usually looking for a quick answer. Also, Google is pushing mobile users towards using it for quick searches; hence they introduced knowledge graph, voice search, etc. If your page load speed is good, your website will appear more often in searches.
7- Usability testing – This is a part that most beginners forget to add to their SEO strategy. If your website is not usable for the end user, it won’t rank better.
Because it will increase your bounce rate and dwell time which is, in fact, impact ranking. So, no matter how well optimized your website is, if people bounce off of it, your ranking will quickly drop your thoughts. Test your website on different devices and ensure every link and button works correctly.
8- Set up Google search console – It is a tool for webmasters to identify issues on a website. Problems reported by Google Search Console can be fixed easily. However, the data it offers is precious if you are serious about your website’s SEO and how it appears in Google searches.
You can set up a google search console easily by following this article. You can also hire an SEO and give access to your Google Search Console account.
9- Set up Google analytics – Whether your site has a lot of visitors or a few, this tool will help you find out what actual user is doing on your website, which pages they are landing on, which country they are visiting from, et. c………
Google Analytics is a helpful tool for collecting data about your audience. You can use this data to optimize your website and make more content accessible to your users.
10- link building strategy – You have to define which websites are relevant to your niche, and you can use them to get backlinks. You can use different tools and practices for it. Check out this article on link-building tools. These tools will help you build a tremendous link-building strategy for your site.
Remember that on-page SEO should be a crucial part of your SEO strategy. You can rank effortlessly if you follow these on-page SEO tips.
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